Marketing Research

New book combining international marketing and marketing research

A new book co-authored by Associate Professor Marcus Schmidt (Center of Market Economics) and Associate Professor Svend Hollensen (University of Southern Denmark) is published by Prentice-Hall.

‘Marketing Research- An international Approach’ is a tools-oriented book that shows how international marketing managers can transform existing and newly collected 'raw' data into useful information. The authors provide short examples which illustrate the different marketing techniques, as well as a large scale study.