Creative means business

New survey reveals that creative businesses in Denmark can make money on copyrights. Despite being a small part of the Danish business world, the creative industries account for 5% of business’ turnover and 7% of the growth in value, which is twice as much as the average performance by Danish business as a whole, concludes the survey which is made by CBS’ imagine..Creative Industries Research.

“The results are interesting. The copyright industries are making more money that what is expected because of their size. This illustrates that creative people can make money on copyrights and innovation, and it shows that there is a huge potential market for creative businesses and copyright industries in the future,” says Mark Lorenzen, associate professor, CBS.