Christian Stadil wins HBH Award

Yesterday, Christian Stadil (Hummel International A/S) received the prominent Marketing Award – the HBH Award for his turn-around of the company, which has created a significant increase in turnover, impressive financial results and not the least, the company’s products have become very popular.

Personal Branding

Stadil also receives the award as a unique example of personal branding. “It is interesting that the company’s Director has created just as much attention as the company products. Hummel has gained much media attention – also from non-traditional media because of his charismatic personality”, says Mogens Bjerre, Professor in Marketing, CBS and member of the HBH Fund’s board.

15th Annual HBH Award

It was the 15th Annual HBH Award, which is given to a company or person, private or public, with a unique marketing strategy. Previous award winners have been; the Danish Film Industry, Aarstiderne, ISO, Matas, Trip Trap among others.