New book out: "International Marketing and Export Management" by Alexander Josiassen
18/08/2016
International Marketing and Export Management
The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.
Authors: Professor Gerald Albaum, Edwin Duerr and Associate Professor Alexander Josiassen
Sidst opdateret: Department of Marketing // 25/01/2024