Institut for Afsætningsøkonomi

pomarktg

Institut for Afsætningsøkonomi

Peren
Ozturan
Lektor


Kontor: SOL/D3.33
Tel:
+4538152137
E-mail: po.marktg@cbs.dk
po
Præsentation

Peren Ozturan joined Copenhagen Business School as an Associate Professor of Marketing in 2023. Right before, she was an Assistant Professor of Marketing at Sabanci University, Turkey. Peren obtained her Ph.D. at Koc University, Turkey and prior to joining academia, she worked in the financial sector.

Peren’s research interest covers international marketing and socially responsible marketing and her publications have appeared in leading journals such as the Journal of Marketing Research and the International Journal of Research in Marketing. Peren teaches various courses on marketing strategy and research. She holds a University Teaching Qualification from the Vrije Universiteit Amsterdam, the Netherlands.

Primære forskningsområder
  • Marketing strategy
  • Marketing excellence
Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/pomarktg
Publikationer sorteret efter:
2023
Peren Özturan; Barbara Deleersnyder; Ayşegül Özsomer / Brand Advertising Competition Across Economic Cycles
I: International Journal of Research in Marketing, 28.11.2023
Tidsskriftartikel > peer review
Peren Özturan / Global and Local Brands : Distinguishing Perceptions From Origin.
I: Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, Vol. 24, Nr. 1, 2023, s. 47-77
Tidsskriftartikel > peer review
Didem Gamze Işıksal; Peren Özturan; Elif Karaosmanoğlu / Social Impact of Brand Activism Initiatives and Insights for Emerging Markets
I: Opus Journal of Society Research, Vol. 20, Nr. 55, 9.2023, s. 671-686
Tidsskriftartikel > peer review
Peren Özturan / Socially Responsible Marketing in Emerging Economies
I: Dealing With Socially Responsible Consumers: Studies in Marketing. . red. /Jishnu Bhattacharyya. Singapore : Palgrave Macmillan, Springer 2023, s. 7-32
Bidrag til bog/antologi > peer review
2022
Peren Özturan; Amir Grinstein / Can the Marketing Department Benefit From Socially Responsible Marketing Activities? : The Role of Legitimacy and Customers’ Interest in Social Responsibility.
I: European Journal of Marketing, Vol. 56, Nr. 2, 2.2022, s. 400-441
Tidsskriftartikel > peer review
Peren Özturan; Amir Grinstein / Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter
I: Journal of International Marketing, Vol. 30, Nr. 3, 9.2022, s. 72-82
Tidsskriftartikel > peer review
Peren Özturan / Introduction : Marketing Organizations Teaming up With Socially Responsible Consumers for a Better World.
I: Dealing With Socially Responsible Consumers: Studies in Marketing. . red. /Jishnu Bhattacharyya. Singapore : Palgrave Macmillan, Springer 2022, s. 3-6
Bidrag til bog/antologi > peer review
2021
Nukhet Harmancioglu; Stefan Wuyts; Peren Ozturan / Governance Implications of Modularity in Sourcing Relationships
I: Journal of the Academy of Marketing Science, Vol. 49, Nr. 3, 5.2021, s. 601-625
Tidsskriftartikel > peer review
2020
Peren Özturan / E-Ticaret ve Paydaş Yönetimi
I: Ticarette Dijital Dönüşüm ve E-Ticaret. red. /Sema Ay; Hilal Yildirir Keser. Istanbul : Değişim Yayinlari 2020, s. 257-274
Bidrag til bog/antologi
2017
Jiska Eelen; Peren Özturan; Peeter W.J. Verlegh / The Differential Impact of Brand Loyalty on Traditional and Online Word of Mouth : The Moderating Roles of Self-brand Connection and the Desire to Help the Brand.
I: International Journal of Research in Marketing, Vol. 34, Nr. 4, 12.2017, s. 872-891
Tidsskriftartikel > peer review
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