Department of Marketing

cpemarktg

Department of Marketing

Carsten Lund
Pedersen
Adjunkt
,
PhD


Kontor: Outside campus
cp
Præsentation

Carsten Lund Pedersen is an Assistant Professor at the Department of Marketing at CBS, where he researches B2B-digitization processes (i.e. how do B2B firms become digital) and the autonomy of frontline employees (i.e. how frontline employees make decisions on their own without asking for permission from managers). His work has been published in Industrial Marketing Management, MIT Sloan Management Review, as well as digital articles in Harvard Business Review (HBR.org), Nature and NatureIndex, among others.
 

Primære forskningsområder

Carsten’s research is centered on the digitization of industrial businesses - a topic which he unpacks in four different theoretical perspectives, each branching out into distinct projects:

  •  Product-service-data integration
  • Triadic coopetition in the digital economy
  • The role of frontline autonomy in B2B digitization, and
  • B2B market strategies and digitization projects

 

Administrative opgaver


Link til denne hjemmeside
www.cbs.dk/staff/cpemarktg
Kurser


Vejledning


Andre undervisningsaktiviteter


Udvalgte publikationer
  • Carsten Lund Pedersen / Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future in Industrial Marketing Management (Available online 3 December 2019)7
  • Carsten Lund Pedersen / How to Use ‘20% Time’ to Manage Pet Projects In: Nature (online only) 17.01.2019
  • Carsten Lund Pedersen / Managing the Distraction-focus Paradox In: M I T Sloan Management Review, Vol. 59, No. 4, 2018, p. 72-75
  • Carsten Lund Pedersen; Thomas Ritter / Stress Test Your Company’s Competitive Edge with These 4 Questions In: Harvard Business Review Digital Articles, 5.6.2018
  • Carsten Lund Pedersen; Thomas Ritter / Great Corporate Strategies Thrive on the Right Amount of Tension In: Harvard Business Review Digital Articles, 24.11.2017
  • Carsten Lund Pedersen; Thomas Ritter / The 4 Types of Project Manager In: Harvard Business Review Digital Articles, 27.7.2017

 

Publikationer sorteret efter:
2024
Thomas Ritter; Carsten Lund Pedersen / Is Segmentation a Theory? : Improving the Theoretical Basis of a Foundational Concept in Business-to-business Marketing.
I: Industrial Marketing Management, Vol. 116, 1.2024, s. 82-92
Tidsskriftartikel > peer review
Christopher Lettl; Thomas Ritter; Carsten Lund Pedersen / The Open Organization
I: Designing Adaptive Organizations. red. /Charles C. Snow; Øystein D. Fjeldstad. Cambridge : Cambridge University Press 2024, s. 23-35
Bidrag til bog/antologi > peer review
2022
Carsten Lund Pedersen; Thomas Ritter / 4 Types of Business Transformation
I: Harvard Business Review Digital Articles, 21.6.2022
Tidsskriftartikel
Thomas Ritter; Carsten Lund Pedersen / An Entrepreneur's Guide to Surviving the "Death Valley Curve"
I: Harvard Business Review Digital Articles, 2022
Tidsskriftartikel > peer review
Thomas Ritter; Carsten Lund Pedersen; Poul Houman Andersen / Map Your Market Offerings : What Kind of Value Proposition Can Your Customers Buy from You?.
Frederiksberg : Copenhagen Business School, CBS 2022, 16 s. (P+S+D Integration Booklet Series)
Rapport
Thomas Ritter; Carsten Lund Pedersen; Poul Houman Andersen / Market Offering Map
Frederiksberg : Copenhagen Business School, CBS 2022, 1 s.
Andet bidrag
Thomas Frandsen; Juliana Hsuan; Carsten Lund Pedersen; Jawwad Raja; Thomas Ritter / Product + Service + Data Integration : How Integrated Are Products, Services and Data in Your Business?.
Frederiksberg : Copenhagen Business School, CBS 2022, 12 s. (P+S+D Integration Booklet Series)
Rapport
Carsten Lund Pedersen; Thomas Ritter / Strategy Poster
Frederiksberg : Copenhagen Business School, CBS 2022, 1 s.
Andet bidrag
Carsten Lund Pedersen; Thomas Ritter / The Market-shaping Potential of a Crisis
I: Industrial Marketing Management, Vol. 103, 5.2022, s. 146-153
Tidsskriftartikel > peer review
Carsten Lund Pedersen; Thomas Ritter / Updating the Theory of Industrial Marketing : Industrial Marketing as a Bayesian Process of Belief-updating.
I: Industrial Marketing Management, Vol. 102, 4.2022, s. 403-420
Tidsskriftartikel > peer review
Flere resultater ...(i alt 73 )
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