• Partner: Meike Janssen

Food Provision through Sustainable Farming Systems and Value Chains (VISIONARY)


VISIONARY wants to make a difference in food system transitions, by identifying what factors underlie the path dependencies and‘lock-ins’ in current unsustainable food systems, and showing how these can be overcome. VISIONARY will tackle both, policy andbusiness shifts as drivers that are necessary to make a change at the system level. The project aims to improve the sustainability ofagriculture by promoting practices in food production systems that are more environmentally friendly, economically viable and socioculturally appropriate.VISIONARY focuses on existing initiatives, practices and (policy) interventions (case studies) that are still niche or small-scale, andinvestigates the barriers to scaling up and out. Case studies cover value chain examples with a differing complexity, differentenvironmental policy transitions pathways and existing agri-food system examples, namely the shift to organic farming and moreplant-based protein production and consumption.At its core, VISIONARY uses methods from experimental and behavioural economics to identify barriers and appropriate behaviouralinterventions (nudges, education, incentives) for farmers and consumers.The novelty of VISIONARY lies in the combination of experimental methods with a systems thinking approach, considering the wholeagri-food system as an influence on farmer decisions. The innovative combination of quantitative and qualitative data from a varietyof methods is our important methodological contribution to more system based research. Comparability will be achieved by applyingthe same or similar methods across case studies in Germany, Poland, Hungary, Romania, Italy, Spain, Denmark and the UK.In order to achieve improved capacities, for researchers in behavioural and experimental research, as well as for policy makers andvalue chain actors to, utilise such research, VISIONARY will work with these actors in Science-Policy-Interfaces set up alongside thecase studies.




Horizon Europe


Department of Management, Society and Communication


University of Aberdeen, Cooperativas Agro-Alimentarias de Espana, Universitat Politècnica de València, University of Exeter, ​​​​Leibniz Centre for Agricultural Landscape Research, Københavns Universitet, University of Warsaw, Aki Agrarkozgazdasagi Intezet Nonprofit Kft, Università Degli Studi Di Trento, Forschungsinstitut für Biologischen Landbau Deutschland EV, Highclere Consulting, Global Nature Fund







The page was last edited by: Dean's Office of Research