The Future of Robot-based Entrepreneurship

A robotisation of society

Onsdag, 16 marts, 2016 - 14:00 to 16:00


Robots are becoming more and more capable, social, interactive, and intelligent. There are lots they can do and will do. Or, should we say, there are lots we can do through them.

This also includes remote diagnostics, healthcare, transportation, and everyday services in our homes. Is this a new domain of entrepreneurship? Will we see a growing market of home-service robots? What problems await solutions via robots, and what business models can make this work? Will Danish design tradition be an advantage in designing robots? These and more questions are central to this cross-disciplinary talk between researchers on robots, IT, and business.

We hope you want to join us, and be part of this fascinating topic of how entrepreneurial robotisation is affecting our society.

The event is arranged in collaboration between CBS' Entrepreneurship Platform and The Danish Society of Engineers (IDA)


1.50 pm Registration

2.00 pm Welcome - Professor Toke Reichstein, Department of Innovation and Organizational Economics

2.05 pm ”Future Technology” - Rolf Ask Clausen, Senior Consultant, The Danish Society of Engineers, IDA

2.40 pm ”The intersection between robots and innovation, from a business perspective” - Professor Kim Normann Andersen, Department of IT Management, CBS

3.10 pm ”NAO Robot presentation" - Steen Harder Ulrichsen, Senior Consultant, Danish Technological Institute, Robot Technology

3.15 pm Break, cake & coffee and NAO demonstration

3.35 pm ”From master’s thesis to medical robotic company” - Søren Pallesen, Founder and CEO, Robotic Ultrasound

3.55 - 4 pm Wrap up

Registration: Sign up for this event by registering with IDA :

If you are not a member of IDA, you have to register a user account (the date in the registration program is not important!)

If any problems occur register be sending an email with your: Full name, e-mail and stating if you are a student or not. Write to Lena Azimi on

Deadline for registration: March 10th.

N.B. The event is free of charge, but in case of no show you will be charged a fee of 150 DKK.


We hope you want to join us and be part of this fascinating topic of an entrepreneurial robotisation of society.


More info.

Robotic Ultrasound has developed robots for ultrasound scanners. You have the opportunity to be introduced to a real case about medical development, business model, market analysis and challenges.


Sidst opdateret: Entrepreneurship Platform // 05/04/2019