Novo Nordisk CSR Prize seminar
While managers acknowledge the necessity to communicator their corporate CSR activities to achieve positive stakeholder relations, they also acknowledge that trust and responsibility are extremely difficult messages to convey. Companies? corporate claims about how socially responsible they are do not necessarily generate admiration or trust among stakeholders.
This seminar explores the challenges for companies as they engage in corporate communication activities to appear as responsible organisations in front of their stakeholders.
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Programme: |
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Welcome Finn Junge-Jensen, President of Copenhagen Business School The Novo Nordisk CSR Prize Mads Øvlisen, Chairman of the board, Novo Nordisk A/S Introduction to Stakeholder Communication Mette Morsing, Director, CBS Center for Corporate Values and Responsibility Are you talking to me? - Risks and rewards of stakeholder dialogue Professor Andrew Crane, Nottingham University Business School, International Centre for Corporate Social Responsibility Consistency or multivocality Professor Lars Thøger Christensen, University of Southern Denmark, Department of Marketing Experiences and challenges of stakeholder communication in Novo Nordisk Brand manager Susanne Stormer, Stakeholder Relations, Novo Nordisk A/S
Presentation Mads Øvlisen A drink in the Center Hall in Dalgas Have |
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