Institut for Afsætningsøkonomi

In 2021 Daniela has started a PhD in Marketing at Copenhagen Business School. Previously, she achieved her B.Sc in International Economic Relations at Bucharest Academy of Economic Studies, her Master in Strategic Marketing at the same university and her MSc in Business Administration and Ebusiness from Copenhagen Business School.

In her present research Daniela uses design science to investigate value formation within digital platforms. She prefers to focus on B2B, industrial setting, and is interested in the development stage of such projects that involve many stakeholders that generally require designed solutions due to complex challenges.

Aside from her core research, Daniela is interested in sustainability of technology and of course digital platforms, innovation, design and entrepreneurship, as research areas are much needed in the transformative new world, and regularly invests time in supporting students with similar interests.

In addition to her academic background, Daniela has significant practical experience in market research, communications management and entrepreneurship.