Marketing Perspectives on the Circular Economy in Relation to Public Purchase (Circular)

Abstract:

The aim of the research project is to clarify requirements that can and need to be made for the suppliers and other stakeholders to adhere to the mindset behind circular economy. At the same time, the model should provide insight into economic as well as environmental consequences. Research on economic and organizational mindsets behind corporate dispositions and choices are expected to be the core parameters in the model.