Department of Marketing

pomarktg

Department of Marketing

Peren
Ozturan
Associate professor


Room: SOL/D3.33
Tel:
+4538152137
E-mail: po.marktg@cbs.dk
po
Presentation

Peren Ozturan joined Copenhagen Business School as an Associate Professor of Marketing in 2023. Right before, she was an Assistant Professor of Marketing at Sabanci University, Turkey. Peren obtained her Ph.D. at Koc University, Turkey and prior to joining academia, she worked in the financial sector.

Peren’s research interest covers international marketing and socially responsible marketing and her publications have appeared in leading journals such as the Journal of Marketing Research and the International Journal of Research in Marketing. Peren teaches various courses on marketing strategy and research. She holds a University Teaching Qualification from the Vrije Universiteit Amsterdam, the Netherlands.

Primary research areas
  • Marketing strategy
  • Marketing excellence
Social media
Link to this homepage
www.cbs.dk/en/staff/pomarktg
Publications sorted by:
2023
Peren Özturan; Barbara Deleersnyder; Ayşegül Özsomer / Brand Advertising Competition Across Economic Cycles
In: International Journal of Research in Marketing, 28.11.2023
Journal article > peer review
Peren Özturan / Global and Local Brands : Distinguishing Perceptions From Origin.
In: Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, Vol. 24, No. 1, 2023, p. 47-77
Journal article > peer review
Didem Gamze Işıksal; Peren Özturan; Elif Karaosmanoğlu / Social Impact of Brand Activism Initiatives and Insights for Emerging Markets
In: Opus Journal of Society Research, Vol. 20, No. 55, 9.2023, p. 671-686
Journal article > peer review
Peren Özturan / Socially Responsible Marketing in Emerging Economies
In: Dealing With Socially Responsible Consumers: Studies in Marketing. . ed. /Jishnu Bhattacharyya. Singapore : Palgrave Macmillan, Springer 2023, p. 7-32
Book chapter > peer review
2022
Peren Özturan; Amir Grinstein / Can the Marketing Department Benefit From Socially Responsible Marketing Activities? : The Role of Legitimacy and Customers’ Interest in Social Responsibility.
In: European Journal of Marketing, Vol. 56, No. 2, 2.2022, p. 400-441
Journal article > peer review
Peren Özturan; Amir Grinstein / Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter
In: Journal of International Marketing, Vol. 30, No. 3, 9.2022, p. 72-82
Journal article > peer review
Peren Özturan / Introduction : Marketing Organizations Teaming up With Socially Responsible Consumers for a Better World.
In: Dealing With Socially Responsible Consumers: Studies in Marketing. . ed. /Jishnu Bhattacharyya. Singapore : Palgrave Macmillan, Springer 2022, p. 3-6
Book chapter > peer review
2021
Nukhet Harmancioglu; Stefan Wuyts; Peren Ozturan / Governance Implications of Modularity in Sourcing Relationships
In: Journal of the Academy of Marketing Science, Vol. 49, No. 3, 5.2021, p. 601-625
Journal article > peer review
2020
Peren Özturan / E-Ticaret ve Paydaş Yönetimi
In: Ticarette Dijital Dönüşüm ve E-Ticaret. ed. /Sema Ay; Hilal Yildirir Keser. Istanbul : Değişim Yayinlari 2020, p. 257-274
Book chapter
2017
Jiska Eelen; Peren Özturan; Peeter W.J. Verlegh / The Differential Impact of Brand Loyalty on Traditional and Online Word of Mouth : The Moderating Roles of Self-brand Connection and the Desire to Help the Brand.
In: International Journal of Research in Marketing, Vol. 34, No. 4, 12.2017, p. 872-891
Journal article > peer review
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