Department of Marketing

Zahra Sharifonnasabi; Laetitia Mimoun; Fleura Bardhi / Transnational Market Navigation : Living and Consuming across Borders.
In: Journal of Consumer Research, Vol. 50, No. 6, 4.2024, p. 1198-1220

Sarah C. Whitley; Ximena Garcia-Rada; Fleura Bardhi; Dan Ariely; Carey K. Morewedge / Relational Spending in Funerals : Caring for Others Loved and Lost.
In: Journal of Consumer Psychology, Vol. 32, No. 2, 4.2022, p. 211-231

Zahra Sharifonnasabi; Fleura Bardhi; Marius K. Luedicke / How Globalization Affects Consumers : Insights from 30 years of CCT Globalization Research.
In: Marketing Theory, Vol. 20, No. 3, 9.2020, p. 273-298

Giana M. Eckhardt; Fleura Bardhi / New Dynamics of Social Status and Distinction
In: Marketing Theory, Vol. 20, No. 1, 3.2020, p. 85-102

Giana M. Eckhardt; Fleura Bardhi / The Value in De-emphasizing Structure in Liquidity
In: Marketing Theory, Vol. 20, No. 4, 12.2020, p. 573-580

Fleura Bardhi; Giana M. Eckhardt / Liquid Consumption
In: Journal of Consumer Research, Vol. 44, No. 3, 10.2017, p. 582-597

Giana M. Eckhardt; Fleura Bardhi / The Relationship between Access Practices and Economic Systems
In: Journal of the Association for Consumer Research, Vol. 1, No. 2, 4.2016, p. 210-225

Susan Fournier; Giana M. Eckhardt; Fleura Bardhi / Learning to Play in the New "Share Economy"
In: Harvard Business Review, Vol. 91, No. 7, 8, 7.2013, p. 125-129

Fleura Bardhi; Giana M. Eckhardt / Access-based Consumption : The Case of Car Sharing.
In: Journal of Consumer Research, Vol. 39, No. 4, 12.2012, p. 881-898

Fleura Bardhi; Giana M. Eckhardt; Eric J. Arnould / Liquid Relationship to Possessions
In: Journal of Consumer Research, Vol. 39, No. 3, 1.10.2012, p. 510-529

Anders Bengtsson; Fleura Bardhi; Meera Venkatraman / How Global Brands Travel with Consumers : An Examination of the Relationship between Brand Consistency and Meaning across National Boundaries.
In: International Marketing Review, Vol. 27, No. 5, 2010, p. 519-540

Fleura Bardhi; Jacob Ostberg; Anders Bengtsson / Negotiating Cultural Boundaries : Food, Travel and Consumer Identities.
In: Consumption Markets and Culture, Vol. 13, No. 2, 2010, p. 133-157

Fleura Bardhi; Andrew J. Rohm; Fareena Sultan / Tuning In and Tuning Out : Media Multitasking among Young Consumers.
In: Journal of Consumer Behaviour, Vol. 9, No. 4, 7.2010, p. 316-332

Fleura Bardhi; Søren Askegaard / Home Away from Home : Home as Order and Dwelling in Mobility.
In: Explorations in Consumer Culture Theory. ed. /John F. Sherry; Eileen Fischer. New York : Routledge 2009, p. 83-97

Andrew J. Rohm; Fareena Sultan; Fleura Bardhi / Multitasking Youth
In: Marketing Management, Vol. 18, No. 6, 11.2009, p. 20-25

J. Mulki; Fleura Bardhi; Felicia Lassk; Jayne Navaty-Dahl / Set Up Remote Workers to Thrive
In: MIT Sloan Management Review, Vol. 51, No. 1, 9.2009, p. 63-69

Devon S. Johnson; Fleura Bardhi; Dan T. Dunn / Understanding How Technology Paradoxes Affect Customer Satisfaction with Self-service Technology : The Role of Performance Ambiguity and Trust in Technology.
In: Psychology & Marketing, Vol. 25, No. 5, 5.2008, p. 416-443

Rosanna Garcia; Fleura Bardhi; Colette Friedrich / Overcoming Consumer Resistance to Innovation
In: MIT Sloan Management Review, Vol. 48, No. 4, 6.2007, p. 82-88+92

Fleura Bardhi / A Life on the Road : Experience of Geographical Mobility and Acculturation Among Transnational Mobile Professionals.
In: Tourism Analysis, Vol. 11, No. 3, 2006, p. 171-180