admarktg

Department of Marketing

Anders
Due
External lecturer
E-mail:
ad.marktg@cbs.dk

DUE
Presentation and academic fields

My key competencies will be in a broad aspect of the marketing discipline. Companies ability to create value for customers, and there use of relevant components of the marketing mix to attract, keep and grow customers. Being an external ressource at CBS, my acedemic interest are based in practical experience in business environment as a manager at executive level.

Professional and/or academic experience

My professional experience are anchored in marketing, sales and magagement in different industries such as finance, puplication and a broad experience within distribution and logistics - in puplic, as well as private enterprices. I hold an Master in Business Economics from CBS, and an MBA fra IMD.

Pedagogical experience/method skills/supervision

I have a year long track record being a external lecture at CBS, Department of Marketing . I have held courses for bachelors as well as master students over the years. I have supervised Master thesis in consumer behavior, digital medias, logistics and commucation theories. Beside CBS, I am involved in censor task at other universities in the field of business economics.

External link