Department of Marketing

PhD defence: Anna-Bertha Heeris Christensen

In order to obtain the PhD degree, Anna-Bertha Heeris Christensen has submitted her thesis entitled: Conflicts and Challenges in Practices of Commercializing Humans An Ethnographic Study of Influencer Marketing Work

Thursday, November 10, 2022 - 14:00 to 16:00

Anna-Bertha Heeris Christensen

The thesis addresses the marketing and management of digital creative labor. The project explores work-practices of influencer marketing and illustrates processes pertaining to commodifying the self. Moreover, the project identifies and critically discusses the complex ethical implications of influencer marketing

Primary Supervisor:
Professor with special responsibilities Richard Gyrd-Jones

Department of Marketing

Copenhagen Business School

 

Secondary Supervisors:

Associate Professor Antonia Erz

Department of Marketing

Copenhagen Business School

 

Assessment Committee:

Dr Szilvia Gyimothy Mørup-Pedersen (Chair)

Department of Marketing

Copenhagen Business School

 

Dr Niklas Woermann

SDU Business School

SDU

 

Dr Alice Audrezet

Department of Marketing

Institut Français de la Mode

 

Thesis:
The thesis will be available from research.cbs.dk

 

Reception:
The CBS PhD School will host a reception, which will take place immediately after the defence in AØ/MARKTG lunch area.

Organised by

CBS PhD School

Date

10/11/2022

Time

14:00-16:00

Location

Copenhagen Business School
Solbjerg Plads
2000 Frederiksberg
Room: SPs05 Nykredit Aud

 

It will also be possible to attend the defence via Microsoft Teams at the following link: https://teams.microsoft.com/l/meetup-join/19%3ameeting_YmFjNmI5NjQtZDliOS00MjUzLWIzYjQtYTMxY2EzYzdkZWRh%40thread.v2/0?context=%7b%22Tid%22%3a%22875c414e-5d00-4cdb-b77a-deae5d6ab201%22%2c%22Oid%22%3a%2269fe86e2-50e7-46b1-a655-2cdf715ecaf9%22%7d

*Please note in connection with the online defence that the microphone and camera of all spectators must be turned off!

 

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 07/11/2023