kbmsc

Department of Management, Society and Communication

Karsten
Bobek
External Lecturer
E-mail:
kb.msc@cbs.dk

Presentation and academic fields

Global Strategic Management, International Strategic Management (and 5 other courses in other CBS departments in strategy, marketing a.o. during the last 12 years)

Professional and/or academic experience

10 years experience as trainer, educator at business schools and academies, with focus on strategy, service management, hospitality, economy, marketing, organizational development and sales. 

4 years experience from own company using business simulations to develop Learning and Training across countries, functions, capabilities and cultures to ensure that excellence is not just a nice word, but something you live by. 20 years management experience from multinational companies of which10 years as a hands-on Nestlé expatriate with responsibilities within management, sales, trade marketing, training and marketing. Have built and managed distribution set-ups, training units and sales departments in Russian speaking markets and Central & Eastern Europe. 

Presently Sales Excellence Manager @ Chr. Hansen A/S, responsible for developing, rolling out and embedding Best Practices globally to all sales teams across business areas.

Pedagogical experience/method skills/supervision

I supervise the fields of sales and marketing, FMCG, bioscience, export, market creation, sales, value creation, Route to Market, distributor networks, Key Account Management, B2B, retailers, multinational companies at BLC, HA (KOM) and others: Bachelor, internships, 2. semester through 12 years

External link