The Challenges of Strategic CSR Communication

Event arranged by CBS Executive - Master of Corporate Communication.

Strategic CSR communication is anything but a straightforward endeavour.

Communicating an organisation as a socially responsible entity implies not only 'better information' but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics.

The new book Strategic CSR Communication, edited by Associate Professor Mette Morsing and Professor Suzanne C. Beckmann, raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about communicating their CSR efforts.

Associate Professor Mette Morsing and Professor Suzanne C. Beckmann will in this special event discuss the challenges of strategic CSR communication.

Get more information and register online here