Blue Ocean Strategy: "Go Where the Profits and Growth Are - and Where the Competition Isn't"

Experience W. Chan Kim, author of Blue Ocean Strategy. W. Chan Kim is one of the two authors behind the strategy about blue oceans. He has been called on of the gurus of strategic thinking and has already helped many companies reassess how they think. It is therefore a pleasure to be able to be able to offer this arrangement where W. Chan Kim will give Danish top leaders his views on how they can implement new visions and long-term management strategies.

After his presentation, Sune Schackenfeldt, consultant at PA Consulting Group, will discuss how IT can be used as an active success parameter in a blue ocean strategy.

Jeff Raikes, Director of Microsoft Office and Microsoft Business Solutions will introduce the next generation of software which can support business goals and focus on employees.