Design and Entrepreneurship
Increasingly new business ideas are based more than just delivering products and services with new functionality or more favorable economic characteristics. Although function and economy remain important, more than ever before products and services must also be elegant, cool, or beautiful -- well designed. Copenhagen Business School, located within one of the world centres for design, takes a natural interest in the formation and management of new businesses that include significant design components.
The Design & Entrepreneurship Cluster, within the Entrepreneurship Platform at CBS, concerns itself with the role of design and aesthetics in the creation of economically valuable products, services, and experiences. We engage with the surrounding community of new and prospective companies and entrepreneurs via case development and field research, and we organize opportunities (e.g., events) within which the current state-of-the-art in Design & Entrepreneurship can be discussed and evolve.
Cluster leader: Professor, Robert Austin