Designed for Digital: How to Architect Your Business for Sustained Success - Jeanne Ross (MIT)
On the 24th November 2019 the Digital Transformations Platform held a successful event titled Designed for Digital: How to Architect Your Business for Sustained Success with Jeanne Ross (MIT).
The event was opened by Ioanna Constantiou (Professor mso and Academic Director of the research platform Digital Transformations at CBS), followed by a keynote presentation by Jeanne Ross on business challenges caused by digitized and digital transformations, drawing on case studies and information from her book, Designed for Digital, followed by a discussion with Jeanne Ross, her co-author Cynthia Beath (Professor Emerita at the University of Texas, McCombs School of Business), and Abayomi Baiyere (Assistant Professor, phd). Please see below for some photos from the event. More information about the event is available here.