MSc in Business Administration and Digital Business (previously E-business)

This programme was previously called MSc in Business Administration and E-business. The content of the programme has not changed.

About the programme

On Digital Business, you learn to link practical management and business understanding with a strong understanding of digital tools and current and emerging platforms - for services, information, data retrieval, analysis and communication as well as the role these may play in the broader context of business. You focus on multi-sided interactions and an entrepreneurial and innovative engagement with new digital products, processes, tools, or interfaces.

Potentials in digitalisation
While IT solutions are often seen to be about simply doing things faster or cheaper, on Digital Business you learn to consider a wide range of new digital value propositions and work with the rapidly developing potentials that digitalisation bring to businesses, organisations, users, and customers. At the same time, you will learn how to ensure that the engagement with IT and digitalisation for businesses is always considered in the context of regulatory, security and ethical frameworks. This will enable you to work with and communicate about implementations of security and legal policies when working with IT solutions.

A cross-disciplinary approach
At CBS, you will discover that we discuss issues in a very practical way while retaining a strong academic foundation. Working in a cross-disciplinary and culturally diverse student environment, Digital Business engages you in the analysis, design, and assessment of problems and solutions based on real-life cases. You learn how to apply theory and reflect on methodological choices in order to understand emerging digital trends and new possibilities.

Depending on your choice of courses, you will work with issues such as:

• How digital platforms create value for the consumer – both in terms of functionality as well as experience, and what the future of platforms will be
• How to strategically incorporate digital solutions and new business models, so they support or extend business activities and goals
• How to harness digital data to support business analysis, decision making or marketing efforts in a rapidly developing market
• How different IT solutions affect the way people work, consume, perceive, act, or collaborate
• How to work with IT innovation and user-centered design to create new digital solutions that work in practice
• How to adapt and extend solutions in ways that ensure that they are compliant with the law and emerging technology security policies

…as well as several other problem-oriented learning activities where you will identify challenges and assess the implications of digital technologies on users, businesses, organisations, and society as a whole.

A broad understanding of digital business
On the programme, we maintain a broad understanding of digital business. Issues may apply to:

• entrepreneurial businesses that lean heavily on the digital economy
• traditional companies who wish to extend their use of digital technologies
• large public or private organisations who see potential and challenges in using or extending digital solutions to improve work, productivity, customer relations, or any other strategic aim.

Studying Digital Business can be equally centered on the use of digital technology for commercial business as for public services and other types of organisations.
 

Main academic areas
The Digital Business courses are divided into three main areas:

• Business
• Technology
• Policy/Law

Business: You will work with understanding the complexity of digital businesses, especially in areas such as strategy, management, innovation, marketing, and entrepreneurship in relation to different business models afforded by new technologies and digital tools. You will learn about how to engage with the digital economy and the opportunities that guide strategic business aims, how digital firms operate, and how companies use digital technology to support work and communication.

Technology: Within this area, you will engage with programming, principles of data analysis, cyber security, systems development methodologies, service design, and IT infrastructure. By means of a solid technical foundation, you will be able to participate in the decision-making, planning, and implementation of IT solutions to meet particular business goals. The courses deal with state-of-the-art technologies, and will also look at the technological development and emerging potentials. Artificial Intelligence (AI), augmented reality, robotics, and big data analytics are just examples of areas undergoing rapid development, where new possible applications and use-cases continue to emerge.

Policy/Law: Activities in these courses include understanding national and international business contexts, legislation (including EU legislation), digital administration, and common practice in relation to use of IT in a business context. For instance when starting up a business or when integrating new practices in existing companies. You will develop a basis for assessing and designing business IT in accordance with legislation, and will be able to adapt business IT to organisational and societal policies in the IT area. It also provides a foundation for understanding and developing security policies and assessing digital threats and vulnerabilities.

Course overview

The courses are structured differently depending on your bachelor background. Bachelors from Business Administration and Digital Management from CBS will have electives on their 1st and 2nd semester, whereas bachelors with other backgrounds will have mandatory courses. This can be seen in the course overviews below.

Bachelors in Business Administration and Digital Management from CBS:

Course overview for bachelors with other backgrounds:

You can find more information and the course descriptions here.