MSocSc in Management of Creative Business Processes

Student life

Study environment

The study environment in this programme is very international. Each year the students themselves arrange an optional study trip. In 2012 the trip went to New York,

The students have very different educational backgrounds,  creating unique dynamics and synergies in  group work.
The students tend to originate from two different streams; non-business scholars with creative skills, and business scholars  who would like to learn to manage creative processes. These two streams meet and integrate in the programme.
The students tend to be very engaged in the creative industry, and this frames the programme completely. Just as the students tend to have close connections with  many parts of the creative industry such as music, film, design, fashion, IT (web 2.0) and clean tech.

What  to consider ?

To do well in the CBP programme ,the students have to master skills for discussing, understanding, and utilising general theories on specific cases and in a specific context.
Furthermore they must understand how to nurture creativity and innovation within a fixed structure

The students are often attracted by getting an overview and general insight into the Creative industries – in order to learn how to navigate inside this industry.  Furthermore they focus on the business aspect of creativity – how to utilise general business theory to analyse condition specific to the creative industries.

The students are engaged in many different areas of creative activities: music, film, design, fashion, event management, art, web 2.0/social media

It can be a challenge to cooperate with fellow students with different backgrounds - some with a business background – some with a creative background.

Some students also see it as a challenge to understand the theories well enough to be able to recognise patterns in the real world and to utilise the theories practically.

Again other students might find it challenging to apply the  theory learnt in real life situations . A good approach  could be to think about how what you read will work in real life – to discuss it with your follow students, and to make sure to utilise  the many resources available to students  during the  programme.

Some students have a strong focus on the innovation and the creative elements, and thus find the basic business administration disciplines challenging. Especially within business areas such as accounting, econometrics, law and academic methodology, where the analysis only has  one answer.


CBP consists of a combination of lectures and cases. The courses include such activities  as business case presentations, student presentations, workshops, firm visits and group work. The student groups thus become very diverse both in relation to nationality and academic background. This mimics the reality as future professionals and the leadership role they might have to preform after graduation.

The programme benefits from several research activities at CBS:

  • imagine.. Creative Industries Research – Research center
  • Department of innovation and Organizational Economic
  • Department of Organization
  • Creative Encounters – research project



At CBS each course is concluded with  an examination. This means that you will have examinations after each semester in December/January and May/June respectively.

The exam types are a mix of the exam forms offered at CBS in general. This includes everything from written to oral exams.

The exam type reflects the structure of the course – e.g. if the assessment of the course is a mini project  produced in groups, the exam is group- based.

Examples of exam types:
Mini-conference and team- based mini project with an early exam in the first course.
Individual and team- based oral exams - the oral exams may last from 20 minutes to 1 hour, depending on the course. Usually, the exam will be based on a written assignment, for instance a group project or a case. However, you can be examined in the entire syllabus of the course in question.
Extended  written projects with oral defence - the project exam consists of two elements: A project made by one or more students and an individual oral or group exam based on the project. The purpose of the oral exam is to discuss and provide a new perspective on the written work. The size of the project depends on the exam regulations of the individual course and whether or not you are writing the project alone or in a group.

Work,life,study balance

This is a full-time  programme , but the workload (class, project assignments, exams) may  vary throughout the semester.Extra-curricular activities,  requiring fixed hours each week, can present a challenge.

Gaining work experience in the industry can be part of the study programme via the advanced internship.

Studying in English

Before studying a programme taught in English you might want to consider the following:

  • All literature, lectures, exams, projects and group work are in English
  • Academic English differs from the English used in everyday language – so it might be a challenge even if you are used to speaking English in other situations.
  • You may have to spend more time on reading and understanding the material in English
  • You may find it challenging to express yourself with the same ease as you would in your mother tongue.
  • Some will feel uncomfortable and shy when speaking English – especially when in a crowd or among native speakers.

Practice makes perfect
There is a big difference between  reading and understanding texts and expressing yourself in English both oralyl and in writing. This is a challenge for some students. Even if you are used to reading English texts on your bachelor programme, it is still a good idea to practice your English. Try to speak it on a regular basis, watch the news, movies and TV series in English. You should also read books and newspapers in English, as this will help you read faster and increase your vocabulary. A good command of English is essential for getting the maximum learning outcome of  your programme.


The CBP-network ( enables the students to network with professionals.

There are also a number of associations and organisations for students at CBS. Click here for more information

Important/relevant links:

For more information on the study environment and activities at CBS

Sidst opdateret: Web editor - Student Communications // 15/06/2022