Brand and Communications Management

Student life

Study environment

The concentration has an annual intake of 100-120 students, and it is very internationally oriented, both in  academic content and in the composition of your fellow students. Approximately half of the students come from outside of Denmark. There are roughly 20% students from the Nordic countries and 20% from Europe and the rest of the world.

The number of students makes it a little difficult to get to know everyone, but there is usually a lot of interaction and openness between students, and even between students and faculty. The amount of group work in the concentration also makes it easy to integrate across academic and national backgrounds.

There is a tradition among the students of being active both in and outside the classroom, and even across years of students, both when it comes to discussions in class, and also when it comes to participating in student events. For example  the 2011 students  arranged “Networking Nights” for current students and alumni. They also arranged a study trip to New York to visit top international marketing and strategic agencies and companies .
Students are also involved in the introductory programme for new students, which is an excellent opportunity  to get to know everyone. Building good social relationships  among your fellow students  is up to you, but students consider participation in the various activities important as it helps build a strong professional network for the future.

What to consider?

There is a frequent use of student presentations.  . Although these are not mandatory, you are encouraged to take part because the learning output and added value you get from this is exactly what you need for future jobs.  You really get the possibility to practice  how best to get a message across to an audience. These presentations may be challenging, but they provide you with excellent skills in presenting and performing in front of people. And if you prepare well for them, you will have a chance to really excel and get full value from the concentration.

It is an advantage to have an academic curiosity for  understanding the mechanisms that determine how a brand is perceived, and what makes it more or less popular and respected compared with other brands. Students with strong interest in the communication and customer- oriented part of marketing, and who likes to keep up to date on current developments and trends in this field, will also find themselves right at home here.

This concentration is a true specialisation, meaning that the focus on branding and brand management is very strong and a central aspect in all of the courses. For instance, the concentration does not have any economic courses, and therefore  you will only use your financial or economic skills when calculating brand equity, or putting a brand strategy into an economic context. Your active choice of becoming a specialist in this area also means that, if you are interested in a broader and more general business programme, you will have to cover this interest through electives.  

It is also an advantage to have an open mind, and to work with an experimental attitude to marketing. By working with psychological, sociological, cognitive and neurological perspectives on consumer behavior, you will be right on the frontier of marketing and branding,  stimulating you to consider new ways of thinking.


You will meet a mix of different types of teaching, such as lectures, cases and simulation games. Students are also encouraged to work in groups.
The teaching  actively involves students, with e.g. class discussions, small exercises and student participation.  Presentations are also a part of the academic content, providing  you with skills that will be very useful in  typical graduate jobs. It is also customary to use guest lectures to cover special areas, thus giving  perspectives from a relevant company or industry.


At CBS each course is concluded with an examination, which means that you will have examinations after each semester in November/January and April/May/June respectively.
The typical exam form in the BCM concentration is individual take-home assignments or projects with an oral exam, where you go  in more depth with a relevant topic and work with relevant theories from a practical point of view.

Work,life,Study balance

Some of the courses require a lot of preparation and has an extensive curriculum. This makes prioritising and managing your time essential in order to cover the curriculum  in time for projects and exams.

Studying in English

Before studying a programme taught in English you might want to consider the following:

  • All literature, lectures, exams, projects and group work are in English
  • Academic English differs from the English used in everyday language – so it might be a challenge even if you are used to speaking English in other situations.
  • You may have to spend more time on reading and understanding the material in English
  • You may find it challenging to express yourself with the same ease as you would in your mother tongue.
  • Some will feel uncomfortable and shy when speaking English – especially when in a crowd or among native speakers

Practice makes perfect

There is a big difference betweenreading and understanding texts and expressing yourself in English both orally and in writing. This is a challenge for some students. Even if you are used to reading English texts on your bachelor programme, it is still a good idea to practice your English. Try to speak it on a regular basis, watch the news, movies and TV series in English. You should also read books and newspapers in English, as this will help you read faster and increase your vocabulary. A good command of English is essential for getting the maximum learning outcome of  your programme.


Students are avid users of Facebook for both social and academic activities. Many are also active on LinkedIn. Students also arrange networking events and study trips.

In addition there are  a number of associations and organisations for students at CBS. Click here for more information

Sidst opdateret: Web editor - Student Communications // 21/03/2013