BSc in Business, Asian Language and Culture - Asian Studies Programme

After the programme


What do you learn on BSc ASP?

You will learn to communicate in a foreign language and gain a cultural understanding of Asia in general and specifically in your relevant country (China/Japan).

You will get an understanding of economics and international relations – specifically how international conditions affect the Asian region and vice versa.

You will also be highly skilled at cross-cultural comparative research that helps you to get an insight into how businessmen from different cultures interact. These elements can be used for example in companies to solve cultural conflicts or cooperate with Asian partners, who feel more comfortable  working with people who understand their language and culture.

Some graduates do get a job through the network they have established immediately after graduation, but most graduates continue their studies with a master’s degree  at CBS or abroad.

The skills and knowledge gained in the ASP programme can be combined with many different careers in internationally oriented companies and organisations with an Asian engagement.

Graduates are equipped to work in the fields of international marketing, intercultural communication, organisational development, strategic management and development projects in positions such as sales managers, product advisors, business and media consultants, area managers, controllers and international liaison officers.

The ASP also prepares you for a career in or related to Asia, but the skills and understanding you gain will be helpful anywhere in the world as you can apply them to any region and any culture.

In the competence profile you can find more information about what you learn on the programme: PDF iconCompetence profile for BSc ASP

What to do after BSc ASP?

Most students choose to continue on a two-year master’s programme after their bachelor degree. It gives them more and better job opportunities and jobs with greater responsibilities. It is primarily the master’s degree that determines the kind of job you get, while the bachelor degree plays a smaller part. However, you will always get the job on your overall profile i.e. the combination of bachelor- and master’s degree, work experience, personal skills and many other things.

A small number of students choose to end their studies and search for a job after finishing the bachelor degree. Holding a bachelor degree, you will normally be employed as a trainee or assistant within the fields of your study programme – at least to begin with.

Career opportunities

Careers can develop in many different ways. Some people work within the same fields all their lives,  while others make great changes along the way.  Most people work with one of more areas within the field of their studies, all though some work within completely different areas. Every person evolves and so do society, the job market and companies. New job opportunities arise, while others disappear. Maybe you will get a job that does not even exist yet.

Master’s programmes

A bachelor programme consists of various subject areas, and it typically gives you a broad introduction to the areas you have chosen to study. On a master’s programme you specialise in one or more areas you have worked with on the bachelor programme. In this way, it is on the master’s programme you create your individual academic profile.

It is a good idea for you to consider which master’s programme you may want to continue on after your bachelor degree. Different bachelor degree’s give admission to different master’s programme. On the other hand you should not choose a certain bachelor programme only to qualify for certain Master’s programmes. A bachelor programme takes three years to complete, and it may be three very long years if you are studying something that you are not really interested in.

At present it may be hard to decide on your choice of master. If you follow your interests when choosing, the chance of having to change your decision later on is smaller – both in relation to choosing master’s programme and  searching for jobs.


Sidst opdateret: Student Affairs // 13/04/2016