BSc in Business Administration and Service Management

The BSc SEM combines economics with the special characteristics of a given service. You will gain an in-depth understanding of how to market, sell and organize a service in national as well as international environments.

Presentation of BSc SEM

The BSc in Business Administration and Service Management combines knowledge within business economics and management with knowledge about one of three service sectors (tourism and hospitality, arts and culture or service innovation in general). The context of the specific service sectors is important, because Service Management graduates learn to think not only in profit and costs, but also in how to make the right decisions and investments based on the goals set by the company or organization.

You can choose between three concentrations if you want a BSc in Business Administration and Service Management at CBS:

  1. Tourism and Hospitality - want to know more? Watch Lars Jønsson, Vice-Director at VisitDenmark, tell why students with a speciality in Tourism & Hospitality are needed
  2. Arts and Culture - want to know more? Watch Esben Danielsen, Innovation Director at Roskilde Festivall, tel why it is important to be able to control the creative industries economy
  3. Service Innovation - want to know more? Watch Christian Lauritzen, HR Development Director at ISS, tell why students with specific knowledge about the service industry are so important

You're also welcome to visit the BSc Service Management Facebook page to learn more about the programme or to connect with other students within the programme.

These three concentrations will give you an in depth knowledge of your chosen sector, combined with skills within management and economics that will enable you to work as managers within these sectors.

Courses and content

What is service?

Service is the main focus of this programme. A service is intangible, which means you cannot store it on a shelf. Furthermore, it is often required that the customer and the producers are at the same place at the same time for a service to be delivered. For example when you go to see a play in the theatre, here the service is the play, which you watch in the theatre with the actors on stage at the same time. But like other products, services can be of good or bad quality, and it requires professional management to deliver good quality.

Here you can see examples of services within each of the three sectors:
1) Tourism and hospitality: Hotels, travel agencies, airlines and restaurants
2) Arts and Culture: Cultural institutions and attractions like museums, theatres, concerts and other events
3) Service innovation: Public services like daycares and private services like consultancy, cleaning and telephone companies

Course content

By combining economics with the special characteristics of a service, you will gain an in-depth understanding of how to market, sell and organize a service. Economic theories and models, together with disciplines like marketing, strategy and organisation are used to analyse aspects of service companies. For example how can “the Royal Danish Theatre” work together with “Visit Copenhagen” to attract more customers to the opera in Copenhagen? Economic theories and models can be used to figure out how much economic gain the Opera will get if they cooperate with Visit Copenhagen. On the other hand marketing and branding tools can be used by Visit Copenhagen, since the Opera can be used to attract tourists.

In each of the concentrations you will also gain a broad knowledge about society and business life. In this context business life is referring to how a company is organized and operated on a daily basis. You will develop skills that will help you to understand and handle different business issues. These skills are for example within management, accounting, finance, strategy and marketing. They can be used to find new ways of running a company or an organization that will make them  more effective and profitable, or reach other goals that may be non-profit goals concerning with the quality of the supply.  

Career in the Service sectors

With a BSc SEM you will have the qualifications to function as an administrator or manager within the service industries. But most SEM bachelors go on to study a MSc programme to get more in-depth knowledge within a certain academic area of interest.

More information on BSc SEM


BSc SEM is a three-year bachelor programme. The academic year runs from September through June and is divided into 4 quarters. Each quarter is 8 weeks long and concluded with examinations. Examinations take place 4 times a year in October, December/January, April and May/June respectively.

The programme consists of a number of compulsory courses, some elective courses and finishes off with a bachelor project.

Options during the programme

The BSc SEM is structured in quarters, which means that during one year you have 4 quarters, where you will have only 2 courses at a time for a period of 6-7 weeks followed by exams. Therefore, you will have exams 4 times a year instead of 2 as most other programmes have. It is a very intense and focused way of learning.

The 1st and 2nd quarter of your third year consists of electives. You can use this semester as a specialization of areas from the compulsory courses.
You can choose between the following:
•    Doing electives at CBS or another Danish university
•    Going abroad on exchange at a partner university  
•    Doing an internship in a public or private organisation in the service industry in Denmark or abroad  

The 6th semester is finish off with a bachelor project where you have the opportunity to specialize in one or more areas of the programme.



Sidst opdateret: Student Affairs // 22/11/2017