Marketing and Innovation
The Department of Marketing proudly announces this special seminar with two outstanding contributors to the discourse in marketing and innovation
George S. Day is the Geoffrey T. Boisi Professor of Marketing at Wharton; Co-Director of the Mack Center for Technological Innovation and Director of Emerging Technologies Management Research Program and – beyond many other achievement – known for his award-winning articles in the Journal of Marketing.
Jean-Philippe Deschamps is Professor of Technology and Innovation Management at IMD. He has written numerous articles on product strategy, product creation, innovation management and the Marketing/R&D interface
Program:
09:30–09:40 Welcome and introduction
by Thomas Ritter
09:40–10:10 Aligning the Organization with the Market
by George Day
10.10–10.40 Aligning Innovation Leadership and Strategy – A practitioner's perspective
by Jean-Philippe Deschamps
10.40–11.00 Questions and answers, and concluding remarks
Registration
Please send an email to Tina J. Hindsbo (
Invite a Colleague or a Guest
You are welcome to invite a colleague or/and a guest - though please note that registration is required