Department of Marketing

  • Center for Tourism and Culture Management (TCM)
Professor, PhD

Kontor: SOL/C3.05

After graduating in engineering, Dr. Adam Lindgreen completed an MSc in food science and technology at the Technical University of Denmark. Subsequently, he studied chemistry and physics at Copenhagen University while working as high school teacher (chemistry, mathematics, science) at Herlufsholm and Sorø Akademi. He then went on to finish an MBA at the University of Leicester. Professor Lindgreen received his PhD in marketing from Cranfield University. His first appointments were at Université catholique de Louvain (Belgium) and Eindhoven University of Technology (The Netherlands). He first was professor of marketing at Hull University’s Business School (2007-2010; United Kingdom) and later at the University of Birmingham’s Business School (2010; United Kingdom) where he also was the Department of Marketing’s research director. Professor Lindgreen then was appointed professor of marketing at the University of Cardiff’s Business School (2011-2016; United Kingdom) where the school’s Department of Marketing and Strategy under his headship was ranked first among all marketing departments in Australia, Canada, New Zealand, the UK, and the US based upon hg indices of senior faculty. Since 2016, he has been professor of marketing at Copenhagen Business School and head of the school’s Department of Marketing. 

Professor Lindgreen has been a visiting academic with various institutions, including Auckland University (New Zealand), Auckland University of Technology (New Zealand), BEM Bordeaux Management School (France), Bradford University’s Business School (United Kingdom), Georgia State University (US), Groupe HEC (France), Harper Adams University College (United Kingdom), IESEG School of Management (France), Melbourne University (Australia), Monash University (Australia), RMIT University (Australia), and University of Lincoln’s Business School (United Kingdom).

Since 2017, he is a member of the Academic Journal Guide’s (AJG) Scientific Committee in the field of Marketing. Since 2016, he is a member of New Zealand Food Safety Science and Research Centre’s International Scientific Advisory Panel. He currently is external examiner for the BSc (honors) in Marketing program at the University of Mauritius. He has examined PhD theses from Australian National University, Cardiff University’s Business School, Macquarie University (Australia), Monash University, the University of Amsterdam (The Netherlands), and the University of Bath’s School of Management (United Kingdom).

Professor Lindgreen’s research interests include business-to-business marketing management, corporate social responsibility, and relationship marketing. His recent publications have appeared in Business Horizons, California Management Review, Industrial Marketing Management, International Journal of Management Reviews, Journal of Advertising, Journal of Business Ethics, European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Management, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of World Business, Psychology & Marketing, and Supply Chain Management: An International Journal.

His most recent books include A Stakeholder Approach to Corporate Social Responsibility (2012, with Kotler, Maon, Vanhamme) and Sustainable Value Chain Management (2013, with Maon, Sen, Vanhamme). Other books include A Stakeholder Approach to Managing Food (2017), Managing Market Relationships (2008), Market Orientation (2010), Memorable Customer Experiences (2009), The Crisis of Food Brands (2009), and The New Cultures of Foods (2009).

The recipient of the “Outstanding Article 2005” award from Industrial Marketing Management and the runner-up for the same award in 2006, Professor Lindgreen also serves on the board of several scientific journals; he is co-editor-in-chief of Industrial Marketing Management and was previously the joint editor of Journal of Business Ethics for the section on corporate responsibility. Professor Lindgreen has been awarded the Dean’s Award for Excellence in Executive Teaching at Cardiff University’s Business School where he taught on the Executive MBA program.

In his spare time, Professor Lindgreen has discovered and excavated settlements from the Stone Age in Denmark, including a settlement in Udstolpe and the only major kitchen midden—Sparregård—in the south-east of Denmark; because of its importance, the kitchen midden was later excavated by the National Museum and then protected as a historical monument for future generations. He is also an avid genealogist, having traced his family back to 1390 and published widely in books (seven in all) and scientific journals (Personalhistorisk Tidsskrift, The Genealogist, Slægt og Data) related to methodological issues in genealogy, accounts of population development, and particular family lineages.

Primære forskningsområder

Corporate social responsibility

Relationship marketing

Administrative opgaver

Link til denne hjemmeside


Andre undervisningsaktiviteter

Udvalgte publikationer
Adam Lindgreen; Joelle Vanhamme; Erik M van Raaij; Wesley J. Johnston / Go Configure : The Mix of Purchasing Practices to Choose for Your Supply Base.
In: California Management Review, Vol. 55, No. 2, 2013, p. 72-96
Journal article
Adam Lindgreen (Editor) ; Philip Kotler (Editor) ; Joelle Vanhamme (Editor) ; François Maon (Editor) / A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, Reconciliation.
Farnham : Gower Publishing Ltd 2012, 418 p.
Anthology (ISBN 978-1-4094-1839-9)
Christine Vallaster; Adam Lindgreen; François Maon / Strategically Leveraging Corporate Social Responsibility : A Corporate Branding Perspective.
In: California Management Review, Vol. 54, No. 3, 2012, p. 34-60
Journal article
Adam Lindgreen; Roger Palmer; Joelle Vanhamme / A Relationship-Management Assessment Tool : Questioning, Identifying, and Prioritizing Critical Aspects of Customer Relationships.
In: Industrial Marketing Management, Vol. 35, No. 1, 2006, p. 57–71
Journal article
Adam Lindgreen; finn Wynstra / Value in Business Markets : What do We Know? Where are We Going?
In: Industrial Marketing Management, Vol. 34, No. 7. 2005, p. 732-748
Journal article
Publikationer sorteret efter:
Aybars Tuncdogan; Adam Lindgreen; Henk W. Volberda; Frans van den Bosch / A Brief Look at the Strategic Renewal Literature
I: Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations. . red. /Aybars Tuncdogan; Adam Lindgreen; Henk W. Volberda; Frans van den Bosch. Abingdon : Routledge 2019, s. 3-18 (Routledge Studies in Innovation, Organizations and Technology)
Bidrag til bog/antologi > peer review
Helen Borland (Redaktør) ; Adam Lindgreen (Redaktør) ; François Maon (Redaktør) ; Joelle Vanhamme (Redaktør) ; Véronqiue Ambrosini (Redaktør) ; Beatriz Palacios Florencio (Redaktør) / Business Strategies for Sustainability
Abingdon : Routledge 2019, 423 s.
Antologi > peer review
Jay Joseph; Marc Orlitzky; Bruce Gurd; Helen Borland; Adam Lindgreen / Can Business‐oriented Managers Be Effective Leaders for Corporate Sustainability? : A Study of Integrative and Instrumental Logics.
I: Business Strategy and the Environment, Vol. 28, Nr. 2, 2.2019, s. 339-352
Tidsskriftartikel > peer review
Adriana Campelo (Redaktør) ; Laura Reynolds (Redaktør) ; Adam Lindgreen (Redaktør) ; Michael Beverland (Redaktør) / Cultural Heritage
Abingdon : Routledge 2019, 242 s.
Antologi > peer review
Adam Lindgreen (Redaktør) ; François Maon (Redaktør) ; Joelle Vanhamme (Redaktør) ; Beatriz Palacios Florencio (Redaktør) ; Christine Vallaster (Redaktør) ; Carolyn Strong (Redaktør) / Engaging with Stakeholders : A Relational Perspective on Responsible Business.
Abingdon : Routledge 2019, 370 s.
Antologi > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Camilla Verdich; Joelle Vanhamme; Vinod Venkatraman; Steven Pattinson; Ann Højbjerg Clarke; Zaheer Khan / How to Write Really Good Research Funding Applications
I: Industrial Marketing Management, Vol. 77, 2.2019, s. 232-239
Adam Lindgreen (Redaktør) ; Christine Vallaster (Redaktør) ; Shumaila Yousafzai (Redaktør) ; Bernhard Hirsch (Redaktør) / Measuring and Controlling Sustainability : Spanning Theory and Practice.
Abingdon : Routledge 2019, 293 s.
Antologi > peer review
Adam Lindgreen (Redaktør) ; Nicole Koenig-Lewis (Redaktør) ; Martin Kitchener (Redaktør) ; John D. Brewer (Redaktør) ; Mark H. Moore (Redaktør) ; Timo Meynhardt (Redaktør) / Public Value : Deepening, Enriching, and Broadening the Theory and Practice.
Abingdon : Routledge 2019, 378 s.
Antologi > peer review
Christine Vallaster; François Maon; Adam Lindgreen; Joëlle Vanhamme / Serving Multiple Masters : The Role of Micro-foundations of Dynamic Capabilities in Addressing Tensions in For-profit Hybrid Organizations.
I: Organization Studies, 24.6.2019
Tidsskriftartikel > peer review
Aybars Tuncdogan (Redaktør) ; Adam Lindgreen (Redaktør) ; Henk W. Volberda (Redaktør) ; Frans van den Bosch (Redaktør) / Strategic Renewal : Core Concepts, Antecedents, and Micro Foundations.
Abingdon : Routledge 2019, 448 s. (Routledge Studies in Innovation, Organizations and Technology)
Antologi > peer review
Flere resultater ...(i alt 87 )
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Since 2008, co-editor-in-chief of Routledge’s Food and Agricultural Marketing Series.
Since 2015, co-editor-in-chief of Industrial Marketing Management.
Since 2016, on the International Scientific Advisory Panel, New Zealand Food Safety Science & Research Centre, Massey University, Palmerston North, New Zealand.
Since 2017, Board member of Commercial Excellence of MA and HD theses, Dansk Markedsføring, Denmark.
Since 2017, Board member of Dansk Marketingforsknings Pris, Denmark.
Since 2017, Member of the Chartered Association of Business Schools’ (CABS) Academic Journal Guide’s (AJG) Scientific Committee for the field of Marketing.
Since 2017, Visiting professor, Newcastle Business School, Northumbria University, The United Kingdom.
Since 2018, Extraordinary Professor with the University of Pretoria’s Gordon Institute of Business Science, Johannesburg, South Africa.
Since 2019, Member of the Enterprise, Peace, and Prosperity Group, Suliman S. Olayan School of Business, American University of Beirut, Lebanon.