LUXURY FOR THE MASSES - DISTINCTIONS FOR ALL

imagine.. invites you to a seminar and discussion on luxury:

Title:
LUXURY FOR THE MASSES - DISTINCTIONS FOR ALL

Speaker: Carmelo Mazza, University of Rome - La Sapienza

Time:
Tuesday May 31, 1400-1600

Location: Copenhagen Business School, Solbjerg Plads 3, Lecture Hall SPs13 Velux

“New luxury is not about aristocrats. It’s about average Joes on the street who want to buy premium price products that have real technical, functional and emotional benefits” (M. Silverstein, quoted in Meyers, 2004)

For a more detailed description of the seminar, please see PDF-file