Institut for Produktion og Erhvervsøkonomi

Ekstern lektor

E-mail: mja.om@cbs.dk

Since 2014 Martin has worked in the fields of pricing, strategy and commercial management.

In 2018, he finished his PhD Thesis titled ‘Organizing for Pricing’, under the supervision of Sof Thrane and Stephan M. Liozu, and in collaboration with GN Group, a global manufacturer of hearing and communication devices.

Afterwards, Martin joined Nuuday (formerly known as TDC Group), Denmark’s largest telecommunications provider. Here, he is heading up the Commercial Steering team responsible for developing commercial and pricing strategies.

During his career Martin has presented his work and thoughts on pricing at various international events and conferences, such as the Professional Pricing Society and Danske Bank.
For more information see https://www.linkedin.com/in/martinjarmatz/

Pricing-specific areas of interest and expertise:

  • Value-based pricing
  • Digital pricing and subscription-based business models
  • Pricing organization, structures, and processes
  • Price discounting, and delegation of pricing authority
  • Transition towards new revenue mechanisms and streams (e.g. servitization)
  • Behavioral and psychological factors affecting pricing decisions and willingness-to-pay
  • Pricing fairness


Primære forskningsområder
  • Pricing & Value
  • Strategy
  • Commercial Management
  • Sales & Business Development
  • Marketing
Link til denne hjemmeside
  • Applied Pricing Management: Behavior, Strategy, and Customer Value (bachelor level)
  • Pricing Management (executive level)
Publikationer sorteret efter:
Martin Jarmatz; Sof Thrane; Giulio Zichella / Kontrol af prisfastsættelsen via udvikling af prispolitikker
I: Revision & Regnskabsvæsen, Vol. 89, Nr. 1, 2020, s. 52-57
Tidsskriftartikel > peer review
Jawwad Raja; Thomas Frandsen; Christian Kowalkowski; Martin Jarmatz / Learning to Discover Value : Value-based Pricing and Selling Capabilities for Services and Solutions.
I: Journal of Business Research, Vol. 114, 6.2020, s. 142-159
Tidsskriftartikel > peer review
Sof Thrane; Martin Jarmatz; Michael Fetahi Laursen; Katrine Kornmaaler / A Practice-based Approach to Collective Decision-making in Pricing
I: Qualitative Research in Accounting & Management, Vol. 16, Nr. 1, 2019, s. 117-143
Tidsskriftartikel > peer review
Sof Thrane; Martin Jarmatz / Pricing management : Information, koordination og kontrol.
I: Revision & Regnskabsvæsen, Vol. 88, Nr. 4, 4.2019, s. 36-47
Tidsskriftartikel > peer review
Martin Jarmatz / Organizing for Pricing
Frederiksberg : Copenhagen Business School [Phd] 2018, 188 s. (PhD series, Nr. 20.2018)
Jawwad Raja; Thomas Frandsen; Sof Thrane; Martin Jarmatz / Value-based Pricing and Selling Capabilities for Industrial Services and Solutions
Paper presented at 32nd Annual IMP Conference, 2016
Paper > peer review
  • Martin mainly works as Director, Head of Commercial Steering at Nuuday (formerly TDC)
  • Co-founder of the Pricing Experts Network in Copenhagen