Invitation to celebration: Carlsberg – The Journey

Here is the opportunity to engage in a dialogue with leading executives from Carlsberg.

Tirsdag, 6 september, 2011 - 13:00 to 16:30

I.C. Jacobsen 200 Years Anniversary Seminar in collaboration with CBS and Carlsberg Group Tuesday September 6th 2011 at CBS in Carlsberg auditorium

Solbjerg Plads 3, 2nd floor (room SP202).

Primary Audience: CBS Students. Press also very welcome

The seminar focuses on future marketing, story telling, branding and innovation, based on Carlsberg’s experiences (please, see the attached programme)

You will meet:

  • SVP, Communications & CSR, Anne Marie Skov

  • SVP Khalil Younes, Group Sales, Marketing & Innovation   

  • VP Carlsberg Brand Sven Langeneckert    

Facilitators:

  • Professor Majken Schultz, CBS

  • Professor Emerita Mary-Jo Hatch, University of Virginia

The seminar will be followed by a reception

Please, confirm your attendance to Mette Busk Ellekrog mbe.ioa@cbs.dk before September 2.

Arranged by:

 Department of Organization

Sidst opdateret: Communications // 25/10/2012