Sönnich Dahl Sönnichsen (SDS) is conducting research in the field of marketing with a primary focus on the challenges and opportunities of Circular Economic Business Models from a transition perspective. The research addresses the dynamics in processes of transition, from a MultiLevelPerspective (MLP) and is looking in to the co-creation of value in Actor-Networks (ANT). As part of the PhD research project, SDS is working to create a researched based model with which it is possible to evaluate the economic and environmental consequences of a transition from linear to circular economic public procurement. This is mainly to expose what is required of the buying organization and the supplier/stakeholders value chains respectively, to embrace a context where production of goods is restorative and regenerative by design – which is the core of Circular Economy.