rwmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Ricky
Wilke
Professor MSO
,
PHD


Kontor: SOL/C3.10
Tel:
+4538152107
E-mail: rw.marktg@cbs.dk
Præsentation

Ricky Wilke er kursuskoordinator for HA/BA i marketing. Ricky var institutleder Institut for Afsætningsøkonomi i 19 år og har været medlem af bestyrelser i 35 organisationer og private virksomheder i de sidste 15 år. Ricky har været involveret i udviklingen og implementeringen af ​​flere uddannelser på CBS og andre universiteter.

Primære forskningsområder

Market oriented management, complaint management, service marketing and management, B2B

Link til denne hjemmeside
www.cbs.dk/staff/rwmarktg
Kurser

HA Marketing (BSc).

Teaching courses on complaint management at Cand. Merc. (MSc).

Publikationer sorteret efter:
2019
Ricky Wilke; Alexander Josiassen; Florian Kock; Astrid Norfelt / The Influence of Weather on Tourist Booking Behavior
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019, s. 14
Konferenceabstrakt til konference > peer review
2018
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
I: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 635-636 (Global Marketing Conference Proceedings)
Konferenceabstrakt i proceedings > peer review
2015
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers Can Create Value from Strategic Framing of Social Media
I: Conference Proceedings The Business & Management Review, Vol. 6, Nr. 4, 2015, s. 267
Konferenceabstrakt i tidsskrift > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
I: Journal of Interactive Marketing, Vol. 31, 8.2015, s. 1-16
Tidsskriftartikel > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496
Tidsskriftartikel > peer review
2014
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
I: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . red. /Enrique Bigné. Brussels : EMAC 2014, s. 229
Konferenceabstrakt i proceedings > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of the Mental Models of Social Media in the Minds of Managers
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Paper > peer review
2013
Pernille Rydén; Torsten Ringberg; Ricky Wilke / Hvad f er meningen? : Danske lederes opfattelse af sociale medier i detail- og servicebranchen.
København : Service Platform 2013, 48 s.
Rapport
2012
Ricky Wilke / Marketing Management : A Contemporary Perspective.
I: European Journal of Marketing, Vol. 46, Nr. 1/2, 2012, s. 306-308
Anmeldelse > peer review
2011
Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
I: Business-to-Business Marketing: Introducing B2B Marketing. . red. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, s. 35-57
Bidrag til bog/antologi > peer review
Flere resultater ...(i alt 31 )
Forskningsprojekter
Bibeskæftigelse
  • Chair of Management Board; Doolittletranslation Aps
  • External Board Member, Vice President; Dansk Aktionærforening, since 2017