Ricky Wilke; Alexander Josiassen; Florian Kock; Astrid Norfelt / The Influence of Weather on Tourist Booking Behavior
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019, s. 14

Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
I: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 635-636 (Global Marketing Conference Proceedings)

Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers Can Create Value from Strategic Framing of Social Media
I: Conference Proceedings The Business & Management Review, Vol. 6, Nr. 4, 2015, s. 267

Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
I: Journal of Interactive Marketing, Vol. 31, 8.2015, s. 1-16

Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496

Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
I: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . red. /Enrique Bigné. Brussels : EMAC 2014, s. 229

Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of the Mental Models of Social Media in the Minds of Managers
Paper presented at The 43rd EMAC Annual Conference 2014, 2014

Pernille Rydén; Torsten Ringberg; Ricky Wilke / Hvad f er meningen? : Danske lederes opfattelse af sociale medier i detail- og servicebranchen.
København : Service Platform 2013, 48 s.

Ricky Wilke / Marketing Management : A Contemporary Perspective.
I: European Journal of Marketing, Vol. 46, Nr. 1/2, 2012, s. 306-308

Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
I: Business-to-Business Marketing: Introducing B2B Marketing. . red. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, s. 35-57

Torben Hansen; Ricky Wilke; Judith Lynne Zaichkowsky / Managing Consumer Complaints : Differences and Similarities Among Heterogeneous Retailers.
I: International Journal of Retail and Distribution Management, Vol. 38, Nr. 1, 2010, s. 6-23

Torben Hansen; Ricky Wilke; Judy Zaichkowsky / How Retailers Handle Complaint Management
I: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 22, 2009, s. 1-20

Gorm Gabrielsen; Kjell Grønhaug; Lynn Kahle; Tore Kristensen; Thomas Plenborg; Ricky Wilke / Is Good Design Good Business?
I: Industrial Design, Competition and Globalization. red. /Grete Rusten; John R. Bryson. Houndmills : Palgrave Macmillan 2009, s. 220-241

Ricky Wilke; Lars Bech Christensen / The role of emotions as mediators of service failure recovery efforts on post-complaining behaviour
Paper presented at The 38th EMAC Annual Conference 2009, 2009

Lars Bech Christensen; Ricky Wilke / Emotional reactions to complaint handling : A study of dissatisfied Danish consumers.
Paper presented at The 37th EMAC Annual Conference 2008, 2008

Ricky Wilke; Lars Bech Christensen / Forbrugernes syn på virksomheders kundeklagehåndtering
København : Nordic Council of Ministers 2007, 136 s. (TemaNord, Nr. 529, Vol. 2007)

Gorm Gabrielsen; Kjell Grønhaug; Lynn Kahle; Tore Kristensen; Thomas Plenborg; Ricky Wilke / Is Good Design Good Business?
Paper presented at Nordisk Foretaksøkonomisk konference, Norges Handelshøjskole, 2007

Torben Hansen; Ricky Wilke / Complaint Management in Nordic Countries : A Conceptual Framework and Empirical Results.
I: From small firms to multinationals. red. /Ioannis-Dionysio Salavrakos. Greece : Athens Institute for Education and Research 2006, s. 375-392

Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
I: Journal of Business-to-Business Marketing, Vol. 13, Nr. 3, 2006, s. 39-64

Mogens Bjerre; Ricky Wilke / At købe eller ikke købe
I: Salgsledelse 2005, s. 1-14

Mogens Bjerre; Ricky Wilke / B2B købsbeslutningsprocessen
I: Salgsledelse 2005, s. 1-16

Torben Hansen; Ricky Wilke / Complaint Management in Nordic Countries : A Conceptual Framework and Empirical Results.
Paper presented at The 3rd International Conference on Business, Economics, Management and Marketing, 2005

Ricky Wilke; Torben Hansen / Virksomhedernes klagebehandling i Danmark og Sverige
: Nordic Council of Ministers 2005 (TemaNord Rapport)

Nicolai Juul Foss; Tore Kristensen; Ricky Wilke / Corporate communication in the emerging network economy : A provider of common knowledge.
I: Corporate Communications. An International Journal, Vol. 9, Nr. 1, 2004, s. 43-49

Nicolai Juul Foss; Tore Kristensen; Ricky Wilke / Corporate Communication in the Network Economy : Providing Common Knowledge.
København : Lindhardt & Ringhof 2003, 15 s.

Orla Nielsen; Ricky Wilke; Mogens Bjerre / Organisationers købsadfærd i grundtræk
6.red.København : Samfundslitteratur 2003, 211 s.

Tore Kristensen; Gorm Gabrielsen; Ricky Wilke; Judith Lynne Zaichkowsky / Plagiarized designs : Understanding Consumer Acceptance.
I: European Advances in Consumer Research, Vol. 6, 2003

Tore Kristensen; Gorm Gabrielsen; Ricky Wilke; Judy Zaichkowsky / Plagiarism, Trade-dress and the Value of Design
I: Ekonomika, Nr. 59, 2002, s. 193-199

Ricky Wilke; Kristian Phillipsen / Buyer Seller Relationships and Contracts as Formal Super Organisational Structures
I: Portfolio planning in a relationship perspective. red. /Per V. Freytag. København : Karnov Group 2001, s. 173-214

Ricky Wilke; Judith Lynne Zaichkowsky / Merkimitatie : het effect op innovatie, concurrentie en brand equity.
I: Marketing Wise, Nr. 1, 2000, s. 77-89

Ricky Wilke; Judith Lynne Zaichkowsky / Brand imitation and its effects on innovation, competition and brand equity
I: Business Horizons, Vol. 42, Nr. 6, 1999, s. 9-17