rwmarktg
Institut for Afsætningsøkonomi
- Center for Tourism and Culture Management (TCM)
Ricky
Wilke
Professor MSO
,
PHD
Kontor:
SOL/C3.10
Tel:
+4538152107
E-mail:
rw.marktg@cbs.dk
521385

Præsentation
Ricky Wilke is HA/BA marketing coordinator. Ricky was department head for 19 years and has been member of managerial board of 35 organizations and private companies over the last 15 years. Ricky has been involved in development and implementation of several educations at CBS and other universities.
Primære forskningsområder
Market oriented management, complaint management, service marketing and management, B2B
Link til denne hjemmeside
www.cbs.dk/staff/rwmarktg
Kurser
HA marketing. Teaching courses on complaint management at cand.merc.
Publikationer sorteret efter:
2019
Ricky Wilke; Alexander Josiassen; Florian Kock; Astrid Norfelt / The Influence of Weather on Tourist Booking Behavior
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019
Konferenceabstrakt til konference > peer review
2018
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
I: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 635-636 (Global Marketing Conference Proceedings)
I: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 635-636 (Global Marketing Conference Proceedings)
Konferenceabstrakt i proceedings > peer review
2015
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers Can Create Value from Strategic Framing of Social Media
I: Conference Proceedings The Business & Management Review, Vol. 6, Nr. 4, 2015, s. 267
I: Conference Proceedings The Business & Management Review, Vol. 6, Nr. 4, 2015, s. 267
Konferenceabstrakt i tidsskrift > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
I: Journal of Interactive Marketing, Vol. 31, 8.2015, s. 1-16
I: Journal of Interactive Marketing, Vol. 31, 8.2015, s. 1-16
Tidsskriftartikel > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496
Tidsskriftartikel > peer review
2014
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
I: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . red. /Enrique Bigné. Brussels : EMAC 2014, s. 229
I: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . red. /Enrique Bigné. Brussels : EMAC 2014, s. 229
Konferenceabstrakt i proceedings > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of the Mental Models of Social Media in the Minds of Managers
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Paper > peer review
2013
Pernille Rydén; Torsten Ringberg; Ricky Wilke / Hvad f er meningen? : Danske lederes opfattelse af sociale medier i detail- og servicebranchen.
København : Service Platform 2013, 48 s.
København : Service Platform 2013, 48 s.
Rapport
2012
Ricky Wilke / Marketing Management : A Contemporary Perspective.
I: European Journal of Marketing, Vol. 46, Nr. 1/2, 2012, s. 306-308
I: European Journal of Marketing, Vol. 46, Nr. 1/2, 2012, s. 306-308
Anmeldelse > peer review
2011
Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
I: Business-to-Business Marketing: Introducing B2B Marketing. . red. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, s. 35-57
I: Business-to-Business Marketing: Introducing B2B Marketing. . red. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, s. 35-57
Bidrag til bog/antologi > peer review
2010
Torben Hansen; Ricky Wilke; Judith Lynne Zaichkowsky / Managing Consumer Complaints : Differences and Similarities Among Heterogeneous Retailers.
I: International Journal of Retail and Distribution Management, Vol. 38, Nr. 1, 2010, s. 6-23
I: International Journal of Retail and Distribution Management, Vol. 38, Nr. 1, 2010, s. 6-23
Tidsskriftartikel > peer review
2009
Torben Hansen; Ricky Wilke; Judy Zaichkowsky / How Retailers Handle Complaint Management
I: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 22, 2009, s. 1-20
I: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 22, 2009, s. 1-20
Tidsskriftartikel > peer review
Gorm Gabrielsen; Kjell Grønhaug; Lynn Kahle; Tore Kristensen; Thomas Plenborg; Ricky Wilke / Is Good Design Good Business?
I: Industrial Design, Competition and Globalization. red. /Grete Rusten; John R. Bryson. Houndmills : Palgrave Macmillan 2009, s. 220-241
I: Industrial Design, Competition and Globalization. red. /Grete Rusten; John R. Bryson. Houndmills : Palgrave Macmillan 2009, s. 220-241
Bidrag til bog/antologi > peer review
Ricky Wilke; Lars Bech Christensen / The role of emotions as mediators of service failure recovery efforts on post-complaining behaviour
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper > peer review
2008
Lars Bech Christensen; Ricky Wilke / Emotional reactions to complaint handling : A study of dissatisfied Danish consumers.
Paper presented at The 37th EMAC Annual Conference 2008, 2008
Paper presented at The 37th EMAC Annual Conference 2008, 2008
Paper > peer review
2007
Ricky Wilke; Lars Bech Christensen / Forbrugernes syn på virksomheders kundeklagehåndtering
København : Nordic Council of Ministers 2007, 136 s. (TemaNord, Nr. 529, Vol. 2007)
København : Nordic Council of Ministers 2007, 136 s. (TemaNord, Nr. 529, Vol. 2007)
Rapport
Gorm Gabrielsen; Kjell Grønhaug; Lynn Kahle; Tore Kristensen; Thomas Plenborg; Ricky Wilke / Is Good Design Good Business?
Paper presented at Nordisk Foretaksøkonomisk konference, Norges Handelshøjskole, 2007
Paper presented at Nordisk Foretaksøkonomisk konference, Norges Handelshøjskole, 2007
Paper
2006
Torben Hansen; Ricky Wilke / Complaint Management in Nordic Countries : A Conceptual Framework and Empirical Results.
I: From small firms to multinationals. red. /Ioannis-Dionysio Salavrakos. Greece : Athens Institute for Education and Research 2006, s. 375-392
I: From small firms to multinationals. red. /Ioannis-Dionysio Salavrakos. Greece : Athens Institute for Education and Research 2006, s. 375-392
Bidrag til bog/antologi
Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
I: Journal of Business-to-Business Marketing, Vol. 13, Nr. 3, 2006, s. 39-64
I: Journal of Business-to-Business Marketing, Vol. 13, Nr. 3, 2006, s. 39-64
Tidsskriftartikel > peer review
2005
Mogens Bjerre; Ricky Wilke / At købe eller ikke købe
I: Salgsledelse 2005, s. 1-14
I: Salgsledelse 2005, s. 1-14
Bidrag til bog/antologi
2005
Mogens Bjerre; Ricky Wilke / B2B købsbeslutningsprocessen
I: Salgsledelse 2005, s. 1-16
I: Salgsledelse 2005, s. 1-16
Bidrag til bog/antologi
Torben Hansen; Ricky Wilke / Complaint Management in Nordic Countries : A Conceptual Framework and Empirical Results.
Paper presented at The 3rd International Conference on Business, Economics, Management and Marketing, 2005
Paper presented at The 3rd International Conference on Business, Economics, Management and Marketing, 2005
Paper > peer review
Ricky Wilke; Torben Hansen / Virksomhedernes klagebehandling i Danmark og Sverige
: Nordic Council of Ministers 2005 (TemaNord Rapport)
: Nordic Council of Ministers 2005 (TemaNord Rapport)
Rapport
2004
Nicolai Juul Foss; Tore Kristensen; Ricky Wilke / Corporate communication in the emerging network economy : A provider of common knowledge.
I: Corporate Communications. An International Journal, Vol. 9, Nr. 1, 2004, s. 43-49
I: Corporate Communications. An International Journal, Vol. 9, Nr. 1, 2004, s. 43-49
Tidsskriftartikel > peer review
2003
Nicolai Juul Foss; Tore Kristensen; Ricky Wilke / Corporate Communication in the Network Economy : Providing Common Knowledge.
København : Lindhardt & Ringhof 2003, 15 s.
København : Lindhardt & Ringhof 2003, 15 s.
Working paper
Orla Nielsen; Ricky Wilke; Mogens Bjerre / Organisationers købsadfærd i grundtræk
6.red.København : Samfundslitteratur 2003, 211 s.
6.red.København : Samfundslitteratur 2003, 211 s.
Bog
Tore Kristensen; Gorm Gabrielsen; Ricky Wilke; Judith Lynne Zaichkowsky / Plagiarized designs : Understanding Consumer Acceptance.
I: European Advances in Consumer Research, Vol. 6, 2003
I: European Advances in Consumer Research, Vol. 6, 2003
Tidsskriftartikel > peer review
2002
Tore Kristensen; Gorm Gabrielsen; Ricky Wilke; Judy Zaichkowsky / Plagiarism, Trade-dress and the Value of Design
I: Ekonomika, Nr. 59, 2002, s. 193-199
I: Ekonomika, Nr. 59, 2002, s. 193-199
Tidsskriftartikel > peer review
2001
Ricky Wilke; Kristian Phillipsen / Buyer Seller Relationships and Contracts as Formal Super Organisational Structures
I: Portfolio planning in a relationship perspective. red. /Per V. Freytag. København : Karnov Group 2001, s. 173-214
I: Portfolio planning in a relationship perspective. red. /Per V. Freytag. København : Karnov Group 2001, s. 173-214
Bidrag til bog/antologi
2000
Ricky Wilke; Judith Lynne Zaichkowsky / Merkimitatie : het effect op innovatie, concurrentie en brand equity.
I: Marketing Wise, Nr. 1, 2000, s. 77-89
I: Marketing Wise, Nr. 1, 2000, s. 77-89
Tidsskriftartikel
1999
Ricky Wilke; Judith Lynne Zaichkowsky / Brand imitation and its effects on innovation, competition and brand equity
I: Business Horizons, Vol. 42, Nr. 6, 1999, s. 9-17
I: Business Horizons, Vol. 42, Nr. 6, 1999, s. 9-17
Tidsskriftartikel > peer review
Flere resultater ...(i alt 31 )
2014
Ricky Wilke / Case 13: Kundeklager som strategisk ressource for virksomheden
I: Samfundsrelevant forskning på CBS: 14 udvalgte cases. Frederiksberg : Copenhagen Business School, CBS 2014, s. 42-43
I: Samfundsrelevant forskning på CBS: 14 udvalgte cases. Frederiksberg : Copenhagen Business School, CBS 2014, s. 42-43
Bidrag til rapport
2011
Ricky Wilke / Keep Your Customers Close but Your Complaining Customers Closer
I: Detail on Retail, Vol. Oct/Nov/Dec, Nr. 2, 2011, s. 66-71
I: Detail on Retail, Vol. Oct/Nov/Dec, Nr. 2, 2011, s. 66-71
Tidsskriftartikel
2007
Ricky Wilke / Festskrift i anledning af Institut for Afsætningsøkonomis 75 års jubilæum
Frederiksberg : Samfundslitteratur 2007, 17 s.
Frederiksberg : Samfundslitteratur 2007, 17 s.
Bog
2006
Ricky Wilke / Klagegangen i BG Bank : Hvordan går det?.
I: Danske Bank Nyt, Nr. 2, 2006
I: Danske Bank Nyt, Nr. 2, 2006
Tidsskriftartikel
Ricky Wilke / Mød Tysklands mest respekterede forsker
I: Markedsfoering, Vol. 2006, Nr. 5, 2006
I: Markedsfoering, Vol. 2006, Nr. 5, 2006
Tidsskriftartikel
2005
Ricky Wilke; Torben Hansen / Virksomhedernes klagebehandling i Danmark og Sverige
I: TemaNord, 2005
I: TemaNord, 2005
Tidsskriftartikel
2004
2003
Torben Hansen; Ricky Wilke / Får din virksomhed klager nok?
I: Boersen, 2003
I: Boersen, 2003
Bidrag til avis - Avisartikel
Ricky Wilke; Torben Hansen / Klagende kunder er værdifulde kunder
I: Erhvervs-Bladet, 2003
I: Erhvervs-Bladet, 2003
Bidrag til avis - Kronik
2003
Orla Nielsen; Ricky Wilke; Mogens Bjerre / Ny udgave af kendt lærebog
I: Markedsfoering, Nr. 18, 2003
I: Markedsfoering, Nr. 18, 2003
Tidsskriftartikel
Flere resultater ...(i alt 11 )
2019
Søstrene Grene-kæden vandt årets fornemmeste pris i dansk detailhandel
02/04/2019 // Lokalavisen Nordsjælland
2018
Dansk Supermarked får fornem pris
06/04/2018 // Dansk Handelsblad // Henrik Denman hede@dhblad.dk
2015
10 kopper kaffe for en klage
15/08/2015 // Jydske Vestkysten // Karen Witt Olsen
Det betaler sig at klage -også for virksomheder
04/07/2015 // Skive Folkeblad // Karen Witt Olsen, Dagbladenes Bureau
Det betaler sig at klage
30/06/2015 // Midtjyllands Avis // Karen Witt Olsen
Gør som Tine: Klag og få tusindvis af kroner tilbage
13/04/2015 // EkstraBladet.dk/Ekstra
Snydt? Det betaler sig at klage
11/04/2015 // EkstraBladet.dk // Christian Kloster
Klag din sag: Klag og få din erstatning
11/04/2015 // Ekstra Bladet // Christian Kloster
Sociale medier sætter marketingchefen under pres
21/01/2015 // Berlingske // Frederik M. Juel
2014
Ekspert: Styrelser laver for mange fejl
16/09/2014 // Fodevarewatch.dk // Niklas Krigslund
2013
Tjener, der er en flue i min suppe
21/09/2013 // Herning Folkeblad // Marie Preisler
Tjener, der er en flue i min suppe
14/09/2013 // Skive Folkeblad // Marie Preisler, Dagbladenes Bureau
Forbrugere klager ikke på restauranten, men derhjemme
07/03/2013 // Politiken.dk
Vi klager ikke på restauranten, men derhjemme
02/03/2013 // Politiken // Mona Samir Sørensen
2012
Salget fylder mere og mere
07/12/2012 // in Business
Klager er en gave
07/12/2012 // in Business
Klager er en gave
01/06/2012 // InBusiness
2011
Klagere bliver ydmyget i supermarkedet
21/03/2011 // Avisen.dk
2009
Der skal tænkes nyt
27/02/2009 // DR P1, Morgen
2008
Klagende kunder er besværlige brokhoveder.: Idioter og Brokhoveder - Attitude er vigtigere end erstatning
12/02/2008 // Markedsføring nr. 3
2008
Bedre dokumentation og bedre ledelse
06/02/2008 // Børsen
CBS - Bedre dokumentation og bedre ledelse
06/02/2008 // Børsen, mediemarked
2007
Flere danskere tager på økoferie
16/11/2007 // Metroexpress
Tre ud af fire kunder har været utilfredse
05/11/2007 // Nyhedsavisen, 2. sektion
Utilfredse kunder dropper butikken frem for at klage
05/11/2007 // DR P1, Radioavis, Morgen
Danske virksomheder skal lytte mere til kunderne
24/10/2007 // Børsen, Mediemarked
2006
Harry versus Flemming
23/08/2006 // Markedsføring
Danske Banks klagemænd: Slet ikke så surt et job, som man tror
01/08/2006 // Danske Bank Nyt, nr. 3
2005
Utilfredse kunder spreder gift
01/12/2005 // Danske Business
Kritikken preller af: Det sprudler på Afsætningsøkonomi
01/08/2005 // Markedsføring
2005
Danske virksomheder dumper i deres håndtering af klagesager
27/06/2005 // Økonomisk Ugebrev
Flere resultater ...(i alt 31 )