rwmarktg

Institut for Afsætningsøkonomi

  • Center for Tourism and Culture Management (TCM)
Ricky
Wilke
Professor MSO
,
PHD


Kontor: SOL/C3.10
Tel:
+4538152107
E-mail: rw.marktg@cbs.dk
Præsentation

Ricky Wilke is HA/BA marketing coordinator. Ricky was department head for 19 years and has been member of managerial board of 35 organizations and private companies over the last 15 years. Ricky has been involved in development and implementation of several educations at CBS and other universities.

Primære forskningsområder

Market oriented management, complaint management, service marketing and management, B2B

Link til denne hjemmeside
www.cbs.dk/staff/rwmarktg
Kurser

HA marketing. Teaching courses on complaint management at cand.merc.

Publikationer sorteret efter:
2019
Ricky Wilke; Alexander Josiassen; Florian Kock; Astrid Norfelt / The Influence of Weather on Tourist Booking Behavior
Abstract from International Conference on Business Management, Economics and Social science (BMESS), 2019
Konferenceabstrakt til konference > peer review
2018
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
I: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 635-636 (Global Marketing Conference Proceedings)
Konferenceabstrakt i proceedings > peer review
2015
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers Can Create Value from Strategic Framing of Social Media
I: Conference Proceedings The Business & Management Review, Vol. 6, Nr. 4, 2015, s. 267
Konferenceabstrakt i tidsskrift > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
I: Journal of Interactive Marketing, Vol. 31, 8.2015, s. 1-16
Tidsskriftartikel > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
I: Journal of Strategic Marketing, Vol. 23, Nr. 6, 2015, s. 471-496
Tidsskriftartikel > peer review
2014
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
I: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . red. /Enrique Bigné. Brussels : EMAC 2014, s. 229
Konferenceabstrakt i proceedings > peer review
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of the Mental Models of Social Media in the Minds of Managers
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Paper > peer review
2013
Pernille Rydén; Torsten Ringberg; Ricky Wilke / Hvad f er meningen? : Danske lederes opfattelse af sociale medier i detail- og servicebranchen.
København : Service Platform 2013, 48 s.
Rapport
2012
Ricky Wilke / Marketing Management : A Contemporary Perspective.
I: European Journal of Marketing, Vol. 46, Nr. 1/2, 2012, s. 306-308
Anmeldelse > peer review
2011
Ricky Wilke; Thomas Ritter / Levels of Analysis in Business-to-Business Marketing
I: Business-to-Business Marketing: Introducing B2B Marketing. . red. /Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1, London : SAGE Publications 2011, s. 35-57
Bidrag til bog/antologi > peer review
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