esmarktg

Institut for Afsætningsøkonomi

Edlira
Shehu
Lektor


Kontor: SOL/D3.33
Tel:
+4538152149
E-mail: es.marktg@cbs.dk
ERP
Præsentation

Edlira Shehu kom til Institut for Afsætningsøkonomi, Copenhagen Business School, i september 2018. Tidligere var hun lektor ved Syddansk Universitet. Hun opnåede sin doktorgrad og sin statsdoktorgrad (Habilitation) fra universitetet i Hamborg i Tyskland. Hun har to kandidatgrader, i Business Administration og i økonomi, begge med fokus på kvantitativ forskning fra Christian-Albrechts-University, Kiel.

Edliras forskning fokuserer på emner inden for marketinganalyse, digital markedsføring og non-profit marketing. Hendes forskning er blevet offentliggjort i førende tidsskrifter såsom Journal of Marketing Research, International Journal of Research in Marketing eller Research Policy. Før hun kom til akademiet arbejdede hun i forskellige ledelsesstillinger inden for marketinganalyse.

Primære forskningsområder
  • Marketing analytics
  • Digital marketing
  • Advertising effectiveness
  • Non-profit marketing
Link til denne hjemmeside
www.cbs.dk/staff/esmarktg
Kurser
  • Principles of International Marketing (BA-BINBO1160U)
  • Social Media Marketing (CCMVV4040U)
Vejledning

Edlira has supervised numerous Bachelor and Master Theses at different universities. Edlira prefers quantitative approaches and supervises only in English.

Udvalgte publikationer
  • Shehu, Edlira, Nadia Abou Nabout and Michel Clement Clement (2020). The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2020.10.004.
  • Shehu, Edlira, Dominik Papies and Scott A. Neslin (2020). Free Shipping Promotions and Product Returns, Journal of Marketing Research, https://doi.org/10.1177/0022243720921812.
  • Schulz, Petra, Edlira Shehu and Michel Clement (2019). When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles, International Journal of Research in Marketing, 36(3), 454-470.
  • Sofka, Wolfgang, Pedro de Faria and Edlira Shehu (2018). Protecting Knowledge: How Legal Requirements to Reveal Information Affect the Importance of Secrecy, Research Policy, 47(3), 558–572.
  • Sofka, Wolfgang, Edlira Shehu and Pedro de Faria (2014). Multinational Subsidiary Knowledge Protection – Do Mandates and Clusters Matter?, Research Policy, 43(8) 1320-1333.
Publikationer sorteret efter:
2021
Michel Clement; Edlira Shehu; Torsten Chandler / The Impact of Temporary Deferrals on Future Blood Donation Behavior Across the Donor Life Cycle
I: Transfusion, Vol. 61, Nr. 6, 6.2021, s. 1799-1808
Tidsskriftartikel > peer review
Edlira Shehu; Nadia Abou Nabout; Michel Clement / The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness
I: International Journal of Research in Marketing, Vol. 38, Nr. 3, 9.2021, s. 663-677
Tidsskriftartikel > peer review
2020
Edlira Shehu; Nadia Abou Nabout / Current Trends in Digital Marketing
I: Proceedings of the EMAC 2020 Regional ConferenceBrussels : European Marketing Academy. EMAC 2020, 10 s. (Proceedings of the European Marketing Academy)
Konferenceabstrakt i proceedings > peer review
Edlira Shehu; Dominik Papies; Scott Neslin / Free Shipping Promotions and Product Returns
I: Journal of Marketing Research, Vol. 57, Nr. 4, 8.2020, s. 640-658
Tidsskriftartikel > peer review
2019
Edlira Shehu; Michel Clement; Karen Page Winterich; Besarta Veseli / Increasing Donor Retention with Feedback on Donation Use
I: Proceedings of the Association for Consumer Research 2019Duluth, NM : Association for Consumer Research 2019, 6 s., s. 93-98 (Advances in Consumer Research, Vol. 47)
Konferenceabstrakt i proceedings > peer review
Petra Schulz; Edlira Shehu; Michel Clement / When Consumers Can Return Digital Products : Influence of Firm- and Consumer-induced Communication on the Returns and Profitability of News Articles.
I: International Journal of Research in Marketing, Vol. 36, Nr. 3, 9.2019, s. 454-470
Tidsskriftartikel > peer review
2018
Tim Prostka; Edlira Shehu; Michel Clement / Cannibalisation Effects in the Early Market Stage of E-books : An Analysis of the German Book Market.
I: Journal of Media Business Studies, Vol. 15, Nr. 2, 3.4.2018, s. 108-126
Tidsskriftartikel > peer review
Wolfgang Sofka; Pedro de Faria; Edlira Shehu / Protecting Knowledge : How Legal Requirements to Reveal Information Affect the Importance of Secrecy.
I: Research Policy, Vol. 47, Nr. 3, 4.2018, s. 558-572
Tidsskriftartikel > peer review
Wolfgang Sofka; Edlira Shehu; Hristo Hristov / Rio Country Report 2017 : Germany.
Luxembourg : Publications Office of the European Union 2018, 34 s. (JCR Science for Policy Report)
Rapport
2016
Edlira Shehu; Tammo H.A. Bijmolt; Michel Clement / Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements
I: Journal of Interactive Marketing, Vol. 35, 2016, s. 27-43
Tidsskriftartikel
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