Associate Professor

Institut for Afsætningsøkonomi

Gyimothy Mørup-Petersen

Kontor: SOL/C3.19

I am interested in how tourism is shaping places and place marketing; in other words, I study the character and effects of global mobility and mediatized travel. I am an interdisciplinary scholar, who thrives at the intersections of strategic market communication, tourism geography, and consumer culture studies. My previous research projects explored the commodification of rural places and regions along popular consumer culture trends, including the Nordic terroir, adventure sports, Bollywood films and contemporary pilgrimage. My current research project investigates place-making practices in the sharing economy, and the marketization of social relationships in emergent communitarian phenomena. These contexts call for multi-method explorations bridging across qualitative/ quantitative and textual /visual divisions. I am currently working on developing comprehensive framework for textural analysis, which combines narrative approaches with digital and geo-locational methods to capture the “beaten track” of urban tourism flows.

After obtaining my PhD at Anglia Ruskin University, I held several positions related to tourism and service research; most notably at the Centre for Regional and Tourism Research (Denmark), Lund University (Department of Service Management) and Aalborg University (Department Culture & Global Studies). I am dedicated to knowledge collaboration with practitioners and policy makers, and acted both as board member and/or speaker at several tourism industry-relevant fora.

Primære forskningsområder
  • Place marketing, place-making and branding
  • Sharing economy and communitarian value creation
  • Mediatized travel (e.g. screen and popular culture tourism)
  • Cruise tourism and urban tourism mobility
  • Translocal flows and tourism development
Link til denne hjemmeside
Publikationer sorteret efter:
Cecilia Cassinger; Szilvia Gyimothy; Andrea Lucarelli / 20 years of Nordic Place Branding Research : A Review and Future Research Agenda.
I: Scandinavian Journal of Hospitality and Tourism, Vol. 21, Nr. 1, 2021, s. 70-77
Review > peer review
Dimitri Ioannides; Szilvia Gyimothy; Laura James / From Liminal Labor to Decent Work : A Human-Centered Perspective on Sustainable Tourism Employment.
I: Sustainability, Vol. 13, Nr. 2, 1.2021
Tidsskriftartikel > peer review
Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimothy / Guest editorial
I: Journal of Place Management and Development, Vol. 14, Nr. 3, 2021, 5 s., s. 257-261
Martin Trandberg Jensen; Szilvia Gyimothy Mørup-Petersen / Snow Matters : From Romantic Background to Creative Playground in Alpine Tourism Practices.
I: Weather: Spaces, Mobilities and Affects . . red. /Kaya Barry; Maria Borovnik ; Tim Edensor . Abingdon : Routledge 2021, s. 111-129 (Planetary Spaces Series)
Bidrag til bog/antologi > peer review
Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimothy / The Nordic Wave in Place Branding : Global Implications and Relevance.
I: A Research Agenda for Place Branding. red. /Dominic Medway; Gary Warnaby; John Byrom. Cheltenham : Edward Elgar Publishing 2021, s. 117–130 (Elgar Research Agendas)
Bidrag til bog/antologi > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Too Afraid to Travel? : Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS).
I: Tourism Management, Vol. 84, 6.2021
Tidsskriftartikel > peer review
Caterina Sciortino; Mauro Ferrante; Stefano De Cantis; Szilvia Gyimothy Mørup-Petersen / Tracing Consumption Pattern of Cruise Tourists in Copenhagen through GPS Technology
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Konferenceabstrakt til konference > peer review
Erik Braun; Szilvia Gyimothy Mørup-Petersen; Sebastian Zenker / Travel Confidence in Troubled Times
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Konferenceabstrakt til konference > peer review
Szilvia Gyimothy Mørup-Petersen / “Not in my Stairway”: How do Neighbours Cope with P2P Rental in Housing Cooperatives?
Abstract from 7th International Workshop on the Sharing Economy, 2021, s. 3-3
Konferenceabstrakt til konference > peer review
Szilvia Gyimothy / Afterword – Participatory Placemakers : Socio-spatial Orderings Along the Nexus of Tourism and Media.
I: The Routledge Companion to Media and Tourism. red. /Maria Månsson; Annæ Buchmann; Cecilia Cassinger; Lena Eskilsson. Abingdon : Routledge 2020, s. 437-443
Bidrag til bog/antologi > peer review
Flere resultater ...(i alt 95 )
  • Board Member, Center for Regional and Tourism Research (CRT), since 2013
  • Editorial Board Member, Scandinavian Journal of Tourism and Hospitality, since 2008
  • Board Member & Scientific Advisor, Norwegian Hotel School, Stavanger University, Since 2017
  • Scientific Committee Member ATLAS, ENTER-IFITT