Associate Professor

Institut for Afsætningsøkonomi

Gyimothy Mørup-Petersen

Kontor: SOL/C3.19

I am interested in how tourism is shaping places and place marketing; in other words, I study the character and effects of global mobility and mediatized travel. I am an interdisciplinary scholar, who thrives at the intersections of strategic market communication, tourism geography, and consumer culture studies. My previous research projects explored the commodification of rural places and regions along popular consumer culture trends, including the Nordic terroir, adventure sports, Bollywood films and contemporary pilgrimage. My current research project investigates place-making practices in the sharing economy, and the marketization of social relationships in emergent communitarian phenomena. These contexts call for multi-method explorations bridging across qualitative/ quantitative and textual /visual divisions. I am currently working on developing comprehensive framework for textural analysis, which combines narrative approaches with digital and geo-locational methods to capture the “beaten track” of urban tourism flows.

After obtaining my PhD at Anglia Ruskin University, I held several positions related to tourism and service research; most notably at the Centre for Regional and Tourism Research (Denmark), Lund University (Department of Service Management) and Aalborg University (Department Culture & Global Studies). I am dedicated to knowledge collaboration with practitioners and policy makers, and acted both as board member and/or speaker at several tourism industry-relevant fora.

Primære forskningsområder
  • Place consumption and tourism
  • Platform economy and collaborative consumption
  • Consumer culture, misbehaviour and morality
Link til denne hjemmeside
Publikationer sorteret efter:
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Are you Crazy Traveling During a Pandemic?
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Cecilia Cassinger; Szilvia Gyimothy Mørup-Petersen / Finding and Making Place in Consumer Culture Theory Research
Paper presented at Consumer Culture Theory Conference, 2023
Paper > peer review
Pauline Borg; Szilvia Gyimothy Mørup-Petersen; Marina Toger / Segmenting Tourist Flocking Behaviour Using a Dynamic Time Warping Approach
Abstract from European Tourism Research in the Age of Sustainability and Technology, 2023
Konferenceabstrakt til konference > peer review
Erik Braun; Sebastian Zenker; Szilvia Gyimothy Mørup-Petersen / Trust in Governments and Travel Intentions During the COVID-19 Pandemic
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Szilvia Gyimothy Mørup-Petersen / The Tourist Gait and Sidewalk Rage
Abstract from UGI-IGU Paris 2022, 2022
Konferenceabstrakt til konference > peer review
Caterina Sciortino; Mauro Ferrante; Stefano De Cantis; Szilvia Gyimothy Mørup-Petersen / Tracking Cruise Passengers' Consumption : An Analysis of the Relationships between Onshore Mobility and Expenditure.
I: Annals of Tourism Research Empirical Insights, Vol. 3, Nr. 2, 11.2022
Tidsskriftartikel > peer review
Szilvia Gyimothy Mørup-Petersen; Erik Braun; Sebastian Zenker / Travel-at-home : Paradoxical Effects of a Pandemic Threat on Domestic Tourism.
I: Tourism Management, Vol. 93, 12.2022, s. 1-14
Tidsskriftartikel > peer review
Szilvia Gyimothy / “Not in My Stairway” : How Do Neighbours Cope with Peer-to-peer Rentals in Housing Cooperatives?.
I: Peer-to-peer Accommodation and Community Resilience: Implications for Sustainable Development. . red. /Anna Farmaki; Dimitri Ioannides; Stella Kladou. Wallingford : CABI Publishing 2022, s. 123-132
Bidrag til bog/antologi > peer review
Cecilia Cassinger; Szilvia Gyimothy; Andrea Lucarelli / 20 years of Nordic Place Branding Research : A Review and Future Research Agenda.
I: Scandinavian Journal of Hospitality and Tourism, Vol. 21, Nr. 1, 2021, s. 70-77
Review artikel > peer review
Dimitri Ioannides; Szilvia Gyimothy; Laura James / From Liminal Labor to Decent Work : A Human-Centered Perspective on Sustainable Tourism Employment.
I: Sustainability, Vol. 13, Nr. 2, 1.2021
Tidsskriftartikel > peer review
Flere resultater ...(i alt 103 )
  • Board Member, Center for Regional and Tourism Research (CRT), since 2013
  • Editorial Board Member, Scandinavian Journal of Tourism and Hospitality, since 2008
  • Board Member & Scientific Advisor, Norwegian Hotel School, Stavanger University, Since 2017
  • Scientific Committee Member ATLAS, ENTER-IFITT