Associate Professor
Institut for Afsætningsøkonomi
I am interested in how tourism is shaping places and place marketing; in other words, I study the character and effects of global mobility and mediatized travel. I am an interdisciplinary scholar, who thrives at the intersections of strategic market communication, tourism geography, and consumer culture studies. My previous research projects explored the commodification of rural places and regions along popular consumer culture trends, including the Nordic terroir, adventure sports, Bollywood films and contemporary pilgrimage. My current research project investigates place-making practices in the sharing economy, and the marketization of social relationships in emergent communitarian phenomena. These contexts call for multi-method explorations bridging across qualitative/ quantitative and textual /visual divisions. I am currently working on developing comprehensive framework for textural analysis, which combines narrative approaches with digital and geo-locational methods to capture the “beaten track” of urban tourism flows.
After obtaining my PhD at Anglia Ruskin University, I held several positions related to tourism and service research; most notably at the Centre for Regional and Tourism Research (Denmark), Lund University (Department of Service Management) and Aalborg University (Department Culture & Global Studies). I am dedicated to knowledge collaboration with practitioners and policy makers, and acted both as board member and/or speaker at several tourism industry-relevant fora.
- Place consumption and tourism
- Platform economy and collaborative consumption
- Consumer culture, misbehaviour and morality
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper presented at Consumer Culture Theory Conference, 2023
Abstract from European Tourism Research in the Age of Sustainability and Technology, 2023
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Abstract from UGI-IGU Paris 2022, 2022
I: Annals of Tourism Research Empirical Insights, Vol. 3, Nr. 2, 11.2022
I: Tourism Management, Vol. 93, 12.2022, s. 1-14
I: Peer-to-peer Accommodation and Community Resilience: Implications for Sustainable Development. . red. /Anna Farmaki; Dimitri Ioannides; Stella Kladou. Wallingford : CABI Publishing 2022, s. 123-132
I: Scandinavian Journal of Hospitality and Tourism, Vol. 21, Nr. 1, 2021, s. 70-77
I: Sustainability, Vol. 13, Nr. 2, 1.2021
I: Journal of Place Management and Development, Vol. 14, Nr. 3, 2021, 5 s., s. 257-261
I: Weather: Spaces, Mobilities and Affects . . red. /Kaya Barry; Maria Borovnik ; Tim Edensor . Abingdon : Routledge 2021, s. 111-129 (Planetary Spaces Series)
I: A Research Agenda for Place Branding. red. /Dominic Medway; Gary Warnaby; John Byrom. Cheltenham : Edward Elgar Publishing 2021, s. 117–130 (Elgar Research Agendas)
I: Tourism Management, Vol. 84, 6.2021
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Abstract from 7th International Workshop on the Sharing Economy, 2021, s. 3-3
I: The Routledge Companion to Media and Tourism. red. /Maria Månsson; Annæ Buchmann; Cecilia Cassinger; Lena Eskilsson. Abingdon : Routledge 2020, s. 437-443
Abstract from Consumer Culture Theory Conference. CCTC 2020, 2020
I: Scandinavian Journal of Hospitality and Tourism, Vol. 20, Nr. 3, 2020, 7 s., s. 205-211
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 33, 2020, s. 2-8
I: Tourism Geographies, Vol. 22, Nr. 3, 2020, s. 624-632
I: AAG Abstract Gallery 2019, 1 s.
I: The Nordic Wave in Place Branding: Poetics, Practices, Politics. . red. /Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy. Cheltenham : Edward Elgar Publishing 2019, s. 153–158
Cheltenham : Edward Elgar Publishing 2019, 254 s.
I: The Nordic Wave in Place Branding: Poetics, Practices, Politics. . red. /Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy. Cheltenham : Edward Elgar Publishing 2019, s. 1-9
I: The Nordic Wave in Place Branding: Poetics, Practices, Politics. . red. /Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy. Cheltenham : Edward Elgar Publishing 2019, s. 236-243
I: Tourism Planning and Development, Vol. 15, Nr. 5, 3.9.2018, s. 496-515
I: The Routledge Handbook of Popular Culture and Tourism. red. /Christine Lundberg; Vassilis Ziakas. Abingdon : Routledge 2018, s. 376-387
Abstract from Challenges for European Tourism, 2018
I: Tourist Studies, Vol. 18, Nr. 3, 1.9.2018, s. 292-314
: Tourism Education Future Initiatives (TEFI) 2017, 144 s.
I: Collaborative Economy and Tourism: Perspectives, Politics, Policies and Prospects. . red. /Dianne Dredge; Szilvia Gyimóthy. Cham : Springer 2017, s. 31-39 (Springer Tourism on the Verge, Vol. 6)
Cham : Springer 2017, 323 s. (Springer Tourism on the Verge)
I: Collaborative Economy and Tourism: Perspectives, Politics, Policies and Prospects. . red. /Dianne Dredge; Szilvia Gyimóthy. Cham : Springer 2017, s. 1-12 (Springer Tourism on the Verge, Vol. 6)
I: Collaborative Economy and Tourism: Perspectives, Prospects, Politics, Policies and Prospects. . red. /Dianne Dredge; Szilvia Gyimóthy. : Springer 2017, s. 15-30 (Springer Tourism on the Verge)
I: Building our Stories: Co-creating tourism futures in research, practice and education. Euro-TEFI 2017 proceedings. . red. /Dianne Dredge; Szilvia Gyimóthy. : Tourism Education Future Initiatives (TEFI) 2017, s. 111
I: Collaborative Economy and Tourism: Perspectives, Politics, Policies and Prospects. . red. /Dianne Dredge; Szilvia Gyimóthy. : Springer 2017, s. 59-74 (Springer Tourism on the Verge, Vol. 6)
I: Collaborative Economy and Tourism: Perspectives, Politics, Policies and Prospects. . red. /Dianne Dredge; Szilvia Gyimóthy. Cham : Springer 2017, s. 307-323 (Springer Tourism on the Verge)
Abstract from Branding Nordic Aesthetics, 2017
I: European Planning Studies, Vol. 25, Nr. 7, 2017, s. 1200-1216
Abstract from Mobilities and Bodies at Play, 2017
Abstract from Landscapes in television drama series, 2017
I: Tourism Naturally 2016
I: The Routledge Handbook of Hospitality StudiesAbingdon : Routledge 2016, s. 99-110
Abstract from The Inaugural Conference of the International Place Branding Association, 2016
I: Journal of Cleaner Production, Vol. 111, Nr. Part B, 16.1.2016, s. 318-326
I: Tourist Studies, Vol. 16, Nr. 2, 1.6.2016, s. 111-132
Brussels : European Commission 2016, 52 s.
Abstract from Beyond the Great Beauty, 2016
Abstract from International Tourism and Media Conference, 2016
I: 5th International Conference on Destination Branding and MarketingVol. 26, : Anatolia 2015, 2 s., s. 624-625 (Anatolia)
I: Spatial Dynamics in the Experience Economy. red. /Anne Lorentzen; Karen Topsøe Larsen; Lise Schrøder. : Routledge 2015, s. 158-173 (Routledge Advances in Regional Economics, Science and Policy)
Abstract from Critical Management Studies Conference, 2015
I: Tourism Research Frontiers: Beyond the Boundaries of Knowledge. . red. /Donna Chambers; Tijana Rakic. Vol. 20, : Emerald Group Publishing 2015, s. 13-26 (Tourism Social Science Series, Vol. 20)
I: Event Management, Vol. 19, Nr. 3, 1.1.2015, s. 331-348
Copenhagen : While Waiting for the Dawn 2015, 33 s.
I: Tourism Recreation Research, Vol. 40, Nr. 3, 2015, s. 286-302
I: Global Mobilities and Tourism Development: a community perspective : Aalborg Universitetsforlag 2014
I: Proceedings of the 5th International Conference of Destination Branding And Marketing (DBM-V). red. /Leonardo (Don) A.N. Dioko. Macau : Institute for Tourism Studies 2014, s. 154-168
I: Danmark i det globale turismebillede: Erfaring, tendenser og muligheder. . red. /Lars Erik Jønsson; Henrik Halkier. Aalborg : Aalborg Universitetsforlag 2014, s. 71-84
: Aalborg Universitetsforlag 2014, 198 s.
I: Hospitality and Society, Vol. 4, Nr. 3, 1.1.2014, s. 231-248
Frederiksberg : Copenhagen Business School, CBS The 23rd Nordic Symposium on Tourism and Hospitality Research, 2014, 162 s.
I: Handbook of Research on Innovation in Tourism Industries. red. /Gry Alsos; Dorthe Eide; Einar Lier Madsen. Cheltenham : Edward Elgar Publishing 2014, s. 325-348
I: Enterprising Initiatives in the Experience Economy: Transforming Social Worlds. . red. /Britta Timm Knudsen; Dorthe Refslund Christensen; Per Blenker . : Routledge 2014, s. 209-225 (Routledge Studies in Entrepreneurship)
I: European Planning Studies, Vol. 22, Nr. 6, 2014, s. 1320-1323
I: Appetite, Vol. 75, 4.2014, s. 30-39
I: Journal of Policy Research in Tourism, Leisure and Events, Vol. 5, Nr. 1, 2013, s. 62-80
I: Tourism Social Media: Transformations in Identity, Community and Culture. . red. /Ana María Munar; Szilvia Gyimóthy; Liping Cai. Bingley : Emerald Group Publishing 2013, s. 245-262 (Tourism Social Science Series, Vol. 18)
I: New directions:Travel and Tourism at Crossroads. TTRA Europe 2013 Conference 2013, 5 s.
Abstract from Knowing Development - Developing Knowledge?, 2013
I: Tourism Social Media: Transformations in Identity, Community and Culture. . red. /Ana María Munar; Szilvia Gyimóthy; Liping Cai. Vol. 18, Bingley : Elsevier 2013 (Tourism Social Science Series, Vol. 18)
Bingley : Emerald Group Publishing 2013, 322 s. (Tourism Social Science Series, Vol. 18)
I: Tourism Social Media: Transformations in Identity, Community and Culture. . red. /Ana María Munar; Szilvia Gyimóthy; Liping Cai. Bingley : Emerald Group Publishing 2013, s. 1-15 (Tourism Social Science Series, Vol. 18)
I: Place Branding and Public Diplomacy, Vol. 9, Nr. 1, 2013, s. 17-29
Nexø : Center for regional- og turismeforskning 2012, 105 s.
Paper presented at ENTER2012, 2012
I: Økonomi og Politik, Vol. 84, Nr. 4, 2011, s. 56-68
Abstract from Advancing the Social Science of Tourism 2011, 2011
I: Tourism Management, Vol. 31, Nr. 3, 2010, s. 434–446
I: Scandinavian Journal of Hospitality and Tourism, Vol. 10, Nr. 4, 12.2010, s. 492–495
I: Culture Unbound: Journal of Current Cultural Research, Vol. 2, Nr. 3, 2010, s. 329-345
I: Event og Mødeindustri: Danmark, Sverige, Øresund 2010. . red. /Thea Wiborg Gustafsson. Malmö : Öresundsuniversitetet 2010, s. 52-56
I: Proceedings of the 19th Nordic Symposium in Tourism ResearchIcelandic Tourism Research Centre 2010, 1 s., s. 65
I: Service Industries Journal, Vol. 30, Nr. 2, 29.7.2010, s. 265-280
I: Scandinavian Journal of Hospitality and Tourism, Vol. 9, Nr. 2-3, 2009, s. 177-205
2009, 18 s.
I: Advances in Tourism Marketing. red. /Metin Kozak. : SAGE Publications 2009, s. 99-110
I: Nordic Tourism: Issues and Cases. red. /Colin Michael Hall; Dieter K. Müller; Jarkko Saarinen. Bristol : Channel View Publications 2009, s. 101-103
I: Events and Meetings in the City: Proceedings of the European Cities Marketing Annual Conference, 17-20 June 2009. . red. /Mia Larson; Sanja Vujicic. : School of Business, Economics and Law, University of Gothenbur 2009
I: Journal of Vacation Marketing, Vol. 15, Nr. 3, 2009, s. 259-273
I: Re-investing Authenticity: Tourism, Place and Emotions. . red. /Britta Timm Knudsen; Anne-Marit Waade. Bristol : Channel View Publications 2009, s. 254-265 (Tourism and Cultural Change)
I: Journal of Vacation Marketing, Vol. 14, Nr. 3, 1.1.2008, s. 267-281
I: Tourism and Global Environmental Change: Ecological, Social, Economic and Political Interrelationships. : Routledge, Taylor & Francis Group 2005, s. 251-261
I: Annals of Tourism Research, Vol. 31, Nr. 4, 1.10.2004, s. 855-878
I: Scandinavian Journal of Hospitality and Tourism, Vol. 3, Nr. 1, 1.9.2003, s. 3-23
I: Journal of Travel Research, Vol. 40, Nr. 3, 1.1.2002, s. 316-327
I: Journal of Vacation Marketing, Vol. 8, Nr. 4, 1.1.2002, s. 320-331
I: Journal of Quality Assurance in Hospitality & Tourism, Vol. 2, Nr. 1-2, 2001, s. 29-48
I: International Journal of Contemporary Hospitality Management, Vol. 12, Nr. 6, 1.11.2000, s. 371-379
I: Journal of Service Theory and Practice, Vol. 10, Nr. 6, 1.12.2000, s. 389-396
I: Journal of Travel and Tourism Marketing, Vol. 8, Nr. 2, 5.1.2000, s. 57-74
København : Monitormedier A/S 17.7.2023
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 34, 2020, s. 6-10
I: Nordicom Information, Vol. 32, Nr. 4, 2010, s. 97-98
Temu er som slik for voksne legebørn
Temu er under luppen hos EU
Rejsebureau melder om trængsel på vandrestierne: »Kvinderne kommer stormende«
Oral exams: Rehearse with other students, wear comfortable clothes and be prepared to change your mind
Mere end en seng: Hoteller vil være et »social hub«
Nye hoteller vil være sociale mødesteder for unge hipstere og dem, der føler sig sådan
Tendens: Hotelbaren bliver en kosmopolitisk boble for lokale
How Danish gastronomy reached dizzying heights
Velkommen til det Danmark, du ikke kender
På fredsmission i konflikt om turisme
- Board Member, Center for Regional and Tourism Research (CRT), since 2013
- Editorial Board Member, Scandinavian Journal of Tourism and Hospitality, since 2008
- Board Member & Scientific Advisor, Norwegian Hotel School, Stavanger University, Since 2017
- Scientific Committee Member ATLAS, ENTER-IFITT