Associate Professor

Institut for Afsætningsøkonomi


Kontor: SOL/C3.26

Erik Braun is Associate Professor of Marketing and Tourism at the Department of Marketing and joined Copenhagen Business School in 2019. Erik holds a M.Sc. in Economics & Business (with distinction) and a Ph.D. in City Marketing from Erasmus University Rotterdam, where he held several positions before joining Copenhagen Business School. He is a visiting scholar to his alma mater, Erasmus University Rotterdam.

Place marketing, place branding, destination branding and tourism management are broadly his areas of research. In his tourism research the focus is on using big data to better understand tourism behaviour (revealed preferences), tourist’s perceptions, insight in evolving demand and more effective tourism management (e.g. manage over-tourism) and understanding tourist behaviour, including social and psychological effects and attitudes in extraordinarily (crisis) situations. In his research on place marketing and place branding, he prioritizes the effectiveness of place branding strategies, the interplay between private and public sector stakeholders in managing and communicating place brands in an increasingly competitive and digital market place, and investigating the (potential) added value of place branding in a different setting such as retailing areas. Erik’s work has been published in books, book chapters and in peer-reviewed journals, including top-tier journals such as Tourism Management, Public Administration Review and Urban Studies.


Primære forskningsområder
  • Tourism Management (including over-tourism)
  • Understanding tourist behavior (including crisis situations)
  • Place marketing
  • Place branding (including destination branding)
  • Interplay between public and private stakeholders in (place) branding
  • (Place) Brand complexity
  • Marketing and branding retailing areas and real estate
  • Quantitative methods (including structural equation modeling)


Link til denne hjemmeside
Udvalgte publikationer

Zenker, S., von Wallpach, S., Braun, E., & Vallaster, C. (2019): How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April): 197-212.

Braun, E., Eshuis, J., Klijn, E. H., & Zenker, S. (2018). Improving place reputation: Do an open place brand process and an identity-image match pay off? Cities, 80, 22-28.

Eshuis, J., Braun, E., Klijn, E. H., & Zenker, S. (2018). The differential effect of various stakeholder groups in place marketing. Environment and Planning C: Politics and Space, 36(5), 916-936.

Zenker, S.; Braun, E.; Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58: 15-27.

Eshuis, J., Braun, E., & Klijn, E. H. (2013). Place marketing as governance strategy: An assessment of obstacles in place marketing and their effects on attracting target groups. Public Administration Review, 73(3), 507-516.

Braun, E., Kavaratzis, M. and Zenker, S. (2013) “My city – my brand: the different roles of residents in place branding,” Journal of Place Management and Development, 6(1), 18-28.

Van den Berg, L., & Braun, E. (1999). Urban competitiveness, marketing and the need for organising capacity. Urban Studies, 36(5-6), 987-999.


Publikationer sorteret efter:
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Are you Crazy Traveling During a Pandemic?
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Laura Ripoll González; Erik-Hans Klijn; Jasper Eshuis; Erik Braun / Does Participation Predict Support for Place Brands? : An Analysis of the Relationship between Stakeholder Involvement and Brand Citizenship Behavior.
I: Public Administration Review, 13.11.2023
Tidsskriftartikel > peer review
Erik Braun; Sebastian Zenker; Szilvia Gyimothy Mørup-Petersen / Trust in Governments and Travel Intentions During the COVID-19 Pandemic
Paper presented at 7th Annual Conference of the International Place Branding Association , 2023
Paper > peer review
Haiyan Lu; Erik Braun; Martin de Jong; Yun Song; Miaoxi Zhao / ‘Thin’ Regional Identities: Economic Instrumentality or Pathway to Thickness? : The Case of the Pearl River Delta.
I: Tijdschrift voor Economische en Sociale Geografie, Vol. 114, Nr. 2, 4.2023, s. 94-116
Tidsskriftartikel > peer review
Erik Braun; Sebastian Zenker / In Governments We Trust : A Two-Country Brexit Field Experiement on Perceived Uncertainty as Mediator for Consumer Decisions .
I: Journal of Business Research, Vol. 138, 1.2022, s. 335-346
Tidsskriftartikel > peer review
Szilvia Gyimothy Mørup-Petersen; Erik Braun; Sebastian Zenker / Travel-at-home : Paradoxical Effects of a Pandemic Threat on Domestic Tourism.
I: Tourism Management, Vol. 93, 12.2022, s. 1-14
Tidsskriftartikel > peer review
Sebastian Zenker; Erik Braun; Szilvia Gyimothy Mørup-Petersen / Too Afraid to Travel? : Development of a Pandemic (COVID-19) Anxiety Travel Scale (PATS).
I: Tourism Management, Vol. 84, 6.2021
Tidsskriftartikel > peer review
Erik Braun; Szilvia Gyimothy Mørup-Petersen; Sebastian Zenker / Travel Confidence in Troubled Times
Abstract from 29th Nordic Symposium on Tourism and Hospitality Research, 2021
Konferenceabstrakt til konference > peer review
Jano Jimenez-Barreto; Sandra Loureiro; Erik Braun; Erose Sthapit; Sebastian Zenker / Use Numbers not Words! : Communicating Hotels’ Cleaning Programs for COVID-19 from the Brand Perspective.
I: International Journal of Hospitality Management, Vol. 94, 4.2021
Tidsskriftartikel > peer review
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
I: Tourism Management, Vol. 71, 4.2019, s. 197-212
Tidsskriftartikel > peer review
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