sscmpp

Department of Management, Politics and Philosophy

Stefan
Schwarzkopf
Lektor
,
PhD


Kontor: POR/18.B-4.125
Tel:
+4538153652
E-mail: ssc.mpp@cbs.dk
Præsentation

I devote most of my research to the question of how, since the  late eighteenth century, markets ended up becoming such pervasive socio-technological-economic arrangements. In my search for answers, I am looking at the development of marketing, in particular of advertising agency services, in Britain and America since 1850 or so, and at the role that market and consumer research techniques played in assembling the agents of market exchanges. I believe that this type of historical research can make exciting contributions to marketing theory and to our understanding of the economic sociology of consumer capitalism.

Primære forskningsområder

History of Markets

Marketing History

Marketing Theory

Economic Sociology

History and Theory of the Social Sciences

Curriculum Vitae
Links
Link til denne hjemmeside
www.cbs.dk/staff/sscmpp
Kurser

Marketing and Aesthetics (BA Philosophy, Management & Economics Programme)
Principles of International Marketing (BSc International Business Programme)
The Company in its Historical and International Setting (BSc International Business Programme)
Marketing and Creative Processes (Cand Merc/MSc Programme)

Vejledning

I am supervising undergraduate (bachelor) and postgraduate (masters) theses in areas of marketing research, international marketing and marketing history.

Udvalgte publikationer

'They do it with mirrors: advertising and British Cold War consumer politics', in: Contemporary British History, Vol. 19, No. 2 (June 2005), pp. 133-50.

'The consumer as "voter", "judge" and "jury": historical origins and political consequences of a marketing myth', in: Journal of Macromarketing, Vol. 31, No. 1 (March 2011), pp. 8-18.

'The political theology of consumer sovereignty: towards an ontology of consumer society', in: Theory, Culture & Society, Vol. 28, No. 3 (2011), pp. 106 - 129 (2011).

'The market order as metaphysical loot: theology and the contested legitimacy of consumer capitalism', in: Organization, Vol. 19, No. 3 (2012), pp. 78-94

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture. London: Palgrave-Macmillan 2010.

Publikationer sorteret efter:
2020
Stefan Schwarzkopf / An Introduction to Economic Theology
I: The Routledge Handbook of Economic Theology. red. /Stefan Schwarzkopf. Abingdon : Routledge 2020, s. 1-16 (Routledge International Handbooks)
Bidrag til bog/antologi > peer review
Stefan Schwarzkopf / Free Choice and Consumer Sovereignty
I: The Routledge Handbook of Economic Theology. red. /Stefan Schwarzkopf. Abingdon : Routledge 2020, s. 107-115 (Routledge International Handbooks)
Bidrag til bog/antologi > peer review
Stefan Schwarzkopf / Market Research as Ascetic Detachment : Product Testing in a German Market Test Town.
I: Consumption Markets and Culture, 1.6.2020
Tidsskriftartikel > peer review
Stefan Schwarzkopf / Markets and Marketization
I: The Routledge Handbook of Economic Theology. red. /Stefan Schwarzkopf. Abingdon : Routledge 2020, s. 163-172 (Routledge International Handbooks)
Bidrag til bog/antologi > peer review
Stefan Schwarzkopf / Sacred Excess : Organizational Ignorance in an Age of Toxic Data.
I: Organization Studies, Vol. 41, Nr. 2, 2.2020, s. 197-217
Review > peer review
Stefan Schwarzkopf (Redaktør) / The Routledge Handbook of Economic Theology
Abingdon : Routledge 2020, 418 s. (Routledge International Handbooks)
Antologi > peer review
2019
Stefan Schwarzkopf / Magic Towns : Creating the Consumer Fetish in Market Research Test Sites .
I: Consumer Culture Theory. red. /Domen Bajde; Dannie Kjeldgaard; Russell W. Belk. Bingley : Emerald Group Publishing 2019, s. 121-135 (Research in Consumer Behavior, Vol. 20)
Bidrag til bog/antologi > peer review
Stefan Schwarzkopf / The Birth of Critical Consumer Research : Contesting and Affirming Consumer Supremacy in Interwar America.
I: Les Études Sociales, Nr. 169, 2019, s. 93-108
Tidsskriftartikel > peer review
Stefan Schwarzkopf / The Social Embeddedness of Marketing
I: The Oxford Handbook of Consumption. red. /Frederick F. Wherry; Ian Woodward. Oxford : Oxford University Press 2019, s. 27-50
Bidrag til bog/antologi > peer review
2018
Stefan Schwarzkopf / Consumer-citizens : Markets, Marketing and the Making of 'Choice'.
I: The SAGE Handbook of Consumer Culture. red. /Olga Kravets; Pauline Maclaran; Stevens Miles; Alladi Venkatesh. London : SAGE Publications 2018, s. 435-452
Bidrag til bog/antologi > peer review
Flere resultater ...(i alt 53 )
Forskningsprojekter
Bibeskæftigelse

No outside activities to report.