Book launch and seminar on the regulation of data-driven marketing
CBS Law Professor Jan Trzaskowski has just published the book ‘YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing’ that explores the application of EU consumer law—including data protection law and other fundamental rights—to data-driven business models that infringe on human agency, social cohesion and democratic debate.
The aim of this event is to present and discuss the findings of the book, including the potential for cross-fertilisation between data protection law, marketing law and fundamental rights. The book suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.
In the book, the author argues that ‘paying with personal data’ is a misleading framing when, in fact, we pay with attention and agency—which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, which is a prerequisite for user empowerment.
- Professor, Dr. Hans-Wolfgang Micklitz, European University Institute, Florence
- Professor Emeritus, Ph.D. Eric K. Clemons, The Wharton School, University of Pennsylvania
- Professor, Ph.D. Andrej Savin, CBS LAW, Copenhagen Business School
- Professor, Ph.D. Jan Trzaskowski, CBS LAW, Copenhagen Business School
Andrej Savin, Director of CBS LAW and Professor, Ph.D., Copenhagen Business School
13:15–14:00 Understanding and regulating data-driven marketing
Jan Trzaskowski, Professor, Ph.D., Copenhagen Business School
14:00–14:30 Comments and discussions
Hans-Wolfgang Micklitz, European University Institute, Florence
14:45–15:15 Comments and discussions
Eric K. Clemons, Professor Emeritus, Ph.D., The Wharton School, University of Pennsylvania
15:15–15:45 Open discussion
How to sign up:
Please sign up here. At this sign-up page, you can read more about the conference and the speakers
The deadline for signing up is: 13th of march 2022.
The participation is free for all.
On request, course diplomas can be issued to the participants.
Please contact Louise Rasmussen by email (firstname.lastname@example.org) no later than one week prior to the conference.