The study start 2021 is business as usual at CBS, including young people everywhere on campus, smiles in the hallways and physical presence for classes. But it is also different from previous years. Because in addition to the new students, current students and employees are returning to campus after lockdown. They also need to feel welcome again. That is why the theme of this year’s campaign is a Welcome to everybody.
The Welcome Project greets everybody on campus with a series of banners, coffee wagons, floor stickers, fortune cookies, flower art, popcorn and other treats. In addition, the campaign emphasises that CBS is not just an institution, it is also a lot of people in different roles working together to create a great study environment. Consequently, both students and employees can get, e.g., a signed tote bag from our President Nikolaj Malchow-Møller or the Dean of Education Gregor Halff. And they will be greeted by a number of employees when they get to campus in the morning and at the different events.
In addition to the many welcome gimmicks, the purpose of the campaign is once again also to let the students know where they can get help if facing challenges in relation to their studies. This could be, e.g., doubts about their studies, bullying or stress. This part of the campaign is present on campus in the shape of posters with student guidance counsellors letting the students know how they can help them, on the students’ intranet as well as on SoMe in the shape of videos in which current students tell openly about their own doubts and nervousness.
The campaign is a joint effort between Student Affairs and Executive Support and Communications (SLK) and runs for three weeks starting from week 34. If you have any questions about the campaign, you are welcome to contact Director of Study Administration Bitta Nielsen (email@example.com).