The HBH Foundation and CBS present the 2017 Marketing Prize
The HBH Foundation and CBS present the HBH Prize of DKK 50,000 to a Danish company as well as a prize to the thesis student(s) who have written the best thesis together with last year's case company. Every year, the HBH Foundation together with CBS give a marketing prize worth up to DKK 50,000 to a company, which, "in its marketing of a product or idea has excelled through a well thought-out analysis and strategy".
Behind the award is Henrik Bødtcher-Hansen, who established the company H. B. Hansen A/S shortly after World War II and made HBH a household name within electric appliances.
In spring 2018, B&O Play will therefore invite a group of CBS students to use them as a case company. The best thesis will be rewarded with the Troubleshooter Prize worth DKK 50,000. Troubleshooter Prize is given for a highly academic thesis that furthermore adds value to the company.
Together with the HBH Foundation, Per Holten-Andersen, President of CBS, will be hosting the HBH Prize 2017 ceremony and the following reception.
Time and place:
21 September 2017, 15:00-17:00
DSc033, Dalgas Have
15:00-15:10 Welcome/ Per Holten-Andersen
15:10-15:20 About the thesis process/ VELUX
15:20-15:30 Presentation of the HBH Troubleshooter Prize 2017
15:30-15:40 Presentation of the HBH Prize 2017