The HBH Foundation and CBS present the 2017 Marketing Prize


The winner of the is B&O Play this year. The prize worth DKK 50,000 is awarded at a ceremony at CBS. At the same time, the master thesis of the year will be announced among the students who wrote their thesis about VELUX – last year’s winner of the HBH Prize.


The HBH Foundation and CBS present the HBH Prize of DKK 50,000 to a Danish company as well as a prize to the thesis student(s) who have written the best thesis together with last year's case company. Every year, the HBH Foundation together with CBS give a marketing prize worth up to DKK 50,000 to a company, which, "in its marketing of a product or idea has excelled through a well thought-out analysis and strategy".
Behind the award is Henrik Bødtcher-Hansen, who established the company H. B. Hansen A/S shortly after World War II and made HBH a household name within electric appliances.
In spring 2018, B&O Play will therefore invite a group of CBS students to use them as a case company. The best thesis will be rewarded with the Troubleshooter Prize worth DKK 50,000. Troubleshooter Prize is given for a highly academic thesis that furthermore adds value to the company.
Together with the HBH Foundation, Per Holten-Andersen, President of CBS, will be hosting the HBH Prize 2017 ceremony and the following reception.

Time and place:
21 September 2017, 15:00-17:00
DSc033, Dalgas Have

15:00-15:10    Welcome/ Per Holten-Andersen
15:10-15:20    About the thesis process/ VELUX
15:20-15:30    Presentation of the HBH Troubleshooter Prize 2017
15:30-15:40    Presentation of the HBH Prize 2017
16:00-17:00    Reception

The page was last edited by: Communications // 09/08/2017