PhD defence: Mia Münster

In order to obtain the PhD degree, Mia Münster has submitted her thesis entitled:

 

 

Customers, both consciously and unconsciously, decode messages embedded in store design, and use them in their decision-making. But how can design managers know with any certainty whether the choices they make actually add value, to the products in the store? Apart from offering insights in the retail designer’s process of creating stores that function as a marketing tool, this dissertation proposes a method for measuring whether decisions made by the store designer do indeed support the products from the targeted consumer’s perspective. In four articles, a toolbox is provided, offering insights of four types: (1) the theoretical and empirical, aimed at developing an understanding of the different categories within the retail design process; (2) a codification of the stakeholders and constraint generators affecting the design process; (3) the proposal of a method for studying spillover effects from store interior to product; and (4) the testing of this method in two field experiments, where we measure the effects of retail design on those for whom the design is ultimately intended: consumers.  

 

Associate Professor Tore Kristensen  

Department of Marketing

Copenhagen Business School

 

Associate Professor emeritus Gorm Gabrielsen

Department of Finance

Copenhagen Business School

   

Associate professor Jesper Clement (chair)

Department of Marketing

Copenhagen Business School

 

Professor Mikko Koria

Institute for Design Innovation

Loughborough University London

 

Senior lecturer Lena Hansson

Department of Business Administration

University of Gothenburg

 

 

The Doctoral School of Economics and Management will host a reception, which will take place immediately after the defence at Rotunden on Solbjerg Plads, 2000 Frederiksberg

Place: