How does your business manage customers and markets?

What challenges do Danish companies and organisations face in 2019 in the ambition in being successful in business? And to what extent does your company manage to incorporate new technology and new business models toward customer and markets?

Tuesday, April 30, 2019 - 15:30 to 17:30

At this go-home meeting, Professor Torsten Ringberg and external lecturer Per Østergaard Jacobsen, Department of Marketing, CBS, present the results of their survey inspired by the Phillp Kotler book – “Ten Deadly Marketing sins”

When the business Guru Philip Kotler published the book "Ten Deadly Marketing Sins" in 2004, it was a clear message for companies to have better control of market and customers. The book describes the ten most common and fatal mistakes companies are committing, which discourages them from succeeding in their markets.

Now, 15 years later, we measure the temperature on the primary reasons that Kotler described to see how the companies see customers and the market compared to the students view.

Time:
Tuesday, 30. April 2019 p.m. 15.30-17.30

Place:
CBS Executive, Porcelænshaven 22

Participation is free – Please note there are limited seats.  

Sign up here.
 

The page was last edited by: Communications // 10/20/2021