100 years of marketing
Thursday, October 13, 2022 - 15:00 to 16:00
Assoc. Prof. Mogens Bjerre & Teaching Assoc. Prof. Tilde Heding from the Department of Marketing at CBS visit CBS Library Forum to give a talk on marketing and branding.
It will be a short talk about how they used the CBS Library and online resources to create an overview of 35 years (not a 100 though…) of brand management for our textbook on Brand Management.
There will be an introduction to the book and the data applied.
| Date / time | 13 October 2022, 15:00-16:00 |
| Place | CBS Library Forum Lower ground floor in the library Solbjerg Plads 3 2000 Frederiksberg |
The talk is open to all - no registration is needed.
Link to publication: Heding, T., Knudtzen, C. F., & Bjerre, M. (2020). Brand management : Mastering research, theory and practice. (3. ed.). Routledge.
An event in the CBS Library anniversary series A 100 years of...
The page was last edited by: CBS Library // 10/12/2022