100 years of marketing

As a part of CBS Library's anniversary talks series, Mogens Bjerre and Tilde Heding give a talk on branding.

Thursday, October 13, 2022 - 15:00 to 16:00

Book cover

Assoc. Prof. Mogens Bjerre & Teaching Assoc. Prof. Tilde Heding from the Department of Marketing at CBS visit CBS Library Forum to give a talk on marketing and branding.

It will be a short talk about how they used the CBS Library and online resources to create an overview of 35 years (not a 100 though…) of brand management for our textbook on Brand Management.

There will be an introduction to the book and the data applied.


Date / time 13 October 2022, 15:00-16:00
Place CBS Library Forum
Lower ground floor in the library
Solbjerg Plads 3
2000 Frederiksberg

The talk is open to all - no registration is needed.

Link to publication: Heding, T., Knudtzen, C. F., & Bjerre, M. (2020). Brand management : Mastering research, theory and practice. (3. ed.). Routledge.

An event in the CBS Library anniversary series A 100 years of...

The page was last edited by: CBS Library // 10/12/2022