Strategic Market Creation

Student life


Study environment

The concentration has an annual intake of 80 students and roughly 60% of these are Danish. Students from the Nordic countries account for about 20%, and the last 20% are from Europe and other parts of the world. Belonging to a fairly small group of people, means that you will have a good chance of getting to know your fellow students. This is further supported by the two big semester group-based projects..

SMC students often have a very creative streak, making them good at  taking the initiative for launching new ideas. This is probably one of the reasons why students tend to be very social and often participate in hosted class events. These events could be anything from attending seminars to case competitions, and nights out in the city. Recently they have also arranged a study trip to London.

What to consider?

The concentration is very academic, and students need to be prepared to do a lot of reading on their own as the literature is extensive and covers a lot of different aspects and views. This makes it very time consuming. .  It is easy to underestimate the time it actually takes to really understand how to use the theories and tools to the extent where you can explain and discuss them at exam or apply them in a project, and then defend them in an oral exam. Finding this balance can be challenging, and requires good time management skills. Especially if you also have a student job .

Because you are introduced to a lot of new theories and have a lot of curriculum to cover in your first semester, it is not uncommon to feel a bit frustrated at first. But getting an overview of the literature is an ongoing process that takes up a lot of time. And as you progress and start  applying what you have learnt in the first semester project, you will begin to appreciate how it all fits together. You just need to have trust in the process.

To be a good match for this concentration, It is a clear advantage to be interested in working with innovation, entrepreneurship and corporate management.. Being able to think out of the box, enjoying thinking of new ways to do things, and having the ability  be critical about the literature are also good skills to have.

It is also a good idea to have a keen interest in marketing, and maybe even keeping track of what is happening  on that frontier in society. This knowledge can be very useful to find practical examples when discussing the course matter.


The concentration uses  a mix of different teaching styles, such as lectures, seminars, casework and simulation games. Hands-on workshops are also used to work with the application of the theories covered.

The lectures are on a high academic level and deliver different views on the literature studied.  The students are actively involved in the teaching, in the daily lectures, with class discussions and small exercises or student presentations. As with all lectures, student interaction is important because it gives the students a chance to discuss the literature, ask questions and get different perspectives on course matter. It is also customary to use guest lecturers to cover special areas, or give perspectives from a relevant company or industry.


At CBS each course is concluded with an examination.This means that you will have examinations after each semester in December/January and May/June respectively.

Each semester contains a theoretical written exam and/or synopsis and a semester project, often with an oral defense. The semester projects are both rewarding and challenging, as this allows you to work with relevant theories from a practical point of view on a topic of interest.

Work,life,study balance

Students find the concentration to be quite flexible for combining studies with a student job . However, the workload is still full time, so prioritising and managing your time will be essential to be able tocover the curriculum in time for exams. It also requires a good deal of coordination as most of the hand-in exercises and the large projects are done in groups.

Studying in English

Before studying a programme taught in English you might want to consider the following:

  • All literature, lectures, exams, projects and group work are in English
  • Academic English differs from the English used in everyday language – so it might be a challenge even if you are used to speaking English in other situations.
  • You may have to spend more time on reading and understanding the material in English
  • You may find it challenging to express yourself with the same ease as you would in your mother tongue.
  • Some will feel uncomfortable and shy when speaking English – especially when in a crowd or among native speakers.

Practice makes perfect

There is a big difference between  reading and understanding texts and expressing yourself in English both orally and in writing. This is a challenge for some stuents. Even if you are used to reading English texts on your bachelor programme, it is still a good idea to practice your English. Try to speak it on a regular basis, watch the news, movies and TV series in English. You should also read books and newspapers in English, as this will help you read faster and increase your vocabulary. A good command of English is essential for getting the maximum learning outcome of your programme.


There is a big network for both students and alumni on Facebook which is used actively by the students. Many are also active on LinkedIn. Students have formed an event group called SMC-crew, which is in charge of arranging and hosting various social and academic events for the students.

There are also a number of associations and organisations for students at CBS. Click here for more information (link til flyvesiden Student activities at CBS)

The page was last edited by: Student Affairs // 01/07/2013