MSc in Business Administration and E-business

E-business focuses on the opportunities that IT can provide when private and public organisations interact with their customers, clients or stakeholders. You will learn to understand and develop IT-based concepts that match the needs of the users, but also how to implement and commercialize them. This allows you to create services, apps and other solutions that support the strategy and desired goal for both companies and society at large.




E-business is primarily a programme, which links practical business understanding with an understanding of different types of digital platforms for trade, information, and communication - often with a focus on interaction.

This programme teaches you to develop and work with digital solutions - all very different, however, with the common characteristic that the user is put first. While IT solutions in other contexts often are about doing things faster or cheaper, E-business is also about doing something, which has not been done before - or make existing solutions better. That is how E-business adds value. At CBS, you will discover that we discuss issues in a very practical way, and you will work with other students in groups on finding solutions based on real-life cases.

You will for instance get to work with issues such as the following:

  • How will good digital platforms create more value for the consumer - in terms of function as well as experience?
  • How can digital solutions be incorporated strategically in different business models; supporting business activities and goals?
  • How do different IT solutions affect the way people perceive, act and collaborate?
  • How do you work with IT in an innovative context to create new solutions that work in practice?
  • How do you adapt solutions that are compliant with the law and the technological framework?


E-business may apply to traditional companies who wish to communicate or sell their products on the internet. However, E-business may also be about public authorities and other types of organisations using digital platforms to communicate, create attention, activate and involve the audience. More and more companies and organisations integrate E-business in their strategies, be it permanent solutions or short-term solutions in the context of a campaign. Naturally, E-business includes all types of digital technology and digital platforms, for instance traditional websites, apps, social media, internal business systems, or new, emerging platforms.

In general, suitable E-business solutions are about bringing players, ideas and markets together in a new way and to create user-oriented communication supporting the strategic goals of the company or organisation.

Different students - different courses

The backgrounds of our E-business students are very diverse, and they hold very different bachelor degrees. This diversity is a quality in itself and our students learn a lot from each other. Students with design, IT and business backgrounds who collaborate all have experience from other places, which may benefit others and create more advanced and deliberate solutions than on an individual basis.

This diversity also means that this programme makes it possible for you to compose your own personal programme of courses of your particular interest and which supplement the knowledge you already possess. If you have a technical bachelor degree, you may wish to choose business courses. On the other hand, if you have a business degree, it would benefit you to take courses that supplement your technical understanding. The courses are divided into three main disciplines:

  • Business
  • Technology
  • Policy/law

Business (B-courses): You will work with business understanding, especially within strategy, innovation, marketing, project management, and entrepreneurship in relation to different business models, and learn about how people innovate, design, plan, integrate, implement, and document in relation to different business relations.

Technology (T-courses): Where we introduce you to development methodology, programming, IT standards, IT security, IT infrastructure, and IT network systems. So, by means of methodologies and programming, you will be able to participate in the planning and implementation of an IT business solution. The technological courses deal with what is possible today, but will also look at the technological development and the possibilities that follow. Artificial Intelligence (AI) and Big Data are examples of areas undergoing a rapid development and where new possible applications emerge constantly.

Policy/law (P-courses): Teaching activities in these courses include national and international business conditions, legislation (including EU legislation), digital administration and common practice in relation to use of IT in a business context - for instance when starting up a business. You will develop a basis for assessing and designing business IT in accordance with legislation, and we will be able to adapt business IT to organisational and societal policies in the IT area.

The students can combine their courses in different ways depending on background and interests, however, the programme primarily focuses on interdisciplinarity; To understand consumers, develop new solutions, and think of solutions, which add a real value, are central themes running across the course blocks. These themes will serve as a basis for students who collaborate on creating solutions that work in practice.

Additional options

E-business gives you free hands to shape your own academic profile. At the beginning of your studies, you are taught basic IT. We recommend that you choose introductory courses within every discipline during your first semester. Afterwards, it is up to you to create your own profile.

As an E-business student, you can take courses at CBS or other universities in Denmark or abroad. If you want to take courses at CBS, you can choose between many different courses, all approved by the study board for E-business among CBS own electives. If you want to take courses at other universities in Denmark  or abroad, the study board will assess whether these courses can be included as elements of your programme. Find more information about courses at CBS in the programme regulations for E-business.

PLEASE NOTE: Students enrolled to the programme in February may experience practical challenges in connection to studying a semester abroad.

Whether you take your courses at CBS or other universities, you must meet the formal requirements for the composition of the programme:

  • The sum of the technology courses must be course activity of at least 15 ECTS and project activity of at least 7.5 ECTS.
  • The sum of the business courses must be course activity of at least 15 ECTS and project activity of at least 7.5 ECTS.
  • The sum of the policy/law courses must be course activity of at least 7.5 ECTS and project activity of at least 7.5 ECTS.

A course may include lectures, assignments, practical and theoretical exercises, homework, field trips and the like. A project is a targeted, independent, supervised learning.  The project activities ensure progression in the programme and prepare the students for their theses.

The sum of the introductory courses may not exceed 37.5 ECTS and the sum of the advanced courses must at least be of 15 ECTS.

Student exchange and internships
The E-business programme provides you the opportunity to:

  • go on exchange
  • take electives at CBS or another Danish university
  • take an internship in a company or organisation in Denmark or abroad


E-business is a two-year master's programme divided into four semesters - autumn and spring.  The autumn semester runs from the beginning of September to the end of November with exams in December and January, while the spring semester runs from the beginning of February to the end of April with exams in May and June.

WINTER INTAKE: E-business is the only master programme at CBS which enrols students twice a year. It is thus possible to begin in autumn or spring.

Corporate part-time master programme (Erhvervskandidat)

It is possible to complete the MSc in Business Administration and E-Business by studying part time. To be qualified for the part time programme you must meet the entry requirements, but also have employment in a company or your own start-up. The part time programme is completed over four years. As opposed to the full-time version every semester only has a workload of 15 ECTS, which allows for you to have more time for your job. In content the part-time programme is identical to the full-time programme.

Read more about the corporate part-time master programme here.


Course overview (full-time)

1. Semester

2. Semester

3. Semester

4. Semester

Introduction to Programming and Application Design (7,5 ECTS)

Perspectives on E-business Research (7,5 ECTS)

Internship (15 ECTS) plus Elective (7,5)




Electives (22,5 ECTS)





Master's thesis
(30 ECTS)







Strategic and Tactical Tools for E-business (7,5 ECTS)

Elective (7,5 ECTS)

EU Internet Law (P)
(7,5 ECTS)

Elective (7,5 ECTS)

E-business project in Technical, Business or Policy/Law area (7,5 ECTS)

E-business project in Technical, Business or Policy/Law area (7,5 ECTS)


E-business project in Technical, Business or Policy/Law area (7,5 ECTS)


You can find more information about the E-Business programme in the Study Regulations


The page was last edited by: Student Affairs // 02/15/2021