MSc in Business Administration and Digital Business (previously E-business)

MSc in Business Administration and Digital Business focuses on the opportunities that IT can provide when private and public organisations interact with their different stakeholders. You will learn to understand and develop IT-based concepts that respond to the needs of the users, organizations and businesses, but also how to implement and commercialize them. This allows you to engage in the creation of innovative services, applications and many other digital solutions that support the strategies and desired goals for both companies and society at large.



This programme was previously called MSc in Business Administration and E-business. The content of the programme has not changed.



Digital Business is primarily a programme that links practical business understanding with an understanding of different types of digital tools and platforms for services, information, and communication - often with a focus on multi-sided interactions and an entrepreneurial engagement with new products, processes, tools or interfaces.

The programme teaches you to develop and work with digital solutions. While IT solutions in other contexts often are about doing things faster or cheaper, Digital Business is also about creating entirely new value propositions and working with the rapidly developing potentials that digital solutions bring to businesses and users. At CBS you will discover that we discuss issues in a very practical way. Working in a cross-disciplinary and culturally diverse student environment, you will be engaged in the analysis, design and assessment of problems and solutions based on real-life cases.

You will get to work with issues such as:

  • How will good digital platforms create more value for the consumer - in terms of functionality as well as experience?
  • How can digital solutions be incorporated strategically in new business models; how do they support or extend business activities and goals?
  • How can digital data be harnessed to support business analysis and marketing efforts in a rapidly developing market
  • How do different IT solutions affect the way people consume, perceive, act or collaborate?
  • How do you work with IT innovation and user-centered design to create new solutions that work in practice?
  • How do you adapt and extend solutions in ways that ensure that they are compliant with the law and emerging technology policy?
  • …as well as a number of problem-oriented learning activities where you will be tasked with identifying challenges and assessing the implications of digital technologies on users, businesses, organisations, or society


Digital Business may apply to traditional (“brick and mortar”) companies who wish to communicate or sell their products on the internet. However, Digital Business may also be centered on public services and other types of organisations who use digital platforms to interact with stakeholders and citizens. More and more companies and organisations integrate Digital Business in their strategies, be it permanent solutions or short-term solutions in the context of a campaign. Digital Business includes all types of digital technology and digital platforms, for instance traditional websites, apps, social media, new forms of hardware and Internet of Things applications, as well as emerging platforms.

In general, suitable Digital Business solutions are about bringing stakeholders, ideas and markets together in a new way and to create user-oriented interactions that broadly support strategic goals of the company or organisation.


Students come to us with widely different bachelor degrees, and students learn a lot from each other when collaborating. Interdisciplinary work from a shared base of knowledge is something we emphasis in the programme. The first semester consists of a mandatory course package after which the programme is very flexible. It will be up to you to create your own profile and you will have the possibility to choose courses based on particular interest or needs. If you have a technical bachelor degree, you may wish to choose more business courses. On the other hand, if you have a business degree, it might benefit you to take courses that supplement your technical understanding.


The Digital Business courses are divided into three main disciplines:

  • Business
  • Technology
  • Policy/Law

Business (B-courses): You will work with business understanding, especially within strategy, innovation, marketing, project management, and entrepreneurship in relation to different business models. You will learn about how people innovate, design, plan, integrate, implement, and document in relation to different business applications.

Technology (T-courses): Here we introduce you to development methodologies, programming, cyber security, IT infrastructure, and IT network systems. So, by means of design methodologies and programming, you will be able to participate in the planning and implementation of IT solutions to further particular business goals. The technological courses deal with state-of-the-art technologies, but will also look at the technological development and emergent potentials. Artificial Intelligence (AI) and Big Data are examples of areas undergoing a rapid development and where new possible applications emerge constantly.

Policy/Law (P-courses): Activities in these courses include understanding national and international business conditions, legislation (including EU legislation), digital administration and common practice in relation to use of IT in a business context - for instance when starting up a business or when integrating new practices in existing companies. You will develop a basis for assessing and designing business IT in accordance with legislation, and we will be able to adapt business IT to organisational and societal policies in the IT area.

The Digital Business programme primarily focuses on interdisciplinarity; To understand consumers, develop new solutions, and think of solutions, which add a real value, are central themes running across the course blocks. These themes will serve as a basis for students who collaborate on creating solutions that work in practice.


As a Digital Business student, you have the possibility to choose your electives among the courses offered by the Digital Business programme, other programmes at CBS or other universities in Denmark or abroad. It is also possible to do an internship in Denmark or abroad.


Digital Business is a two-year master's programme divided into four semesters - autumn and spring.  The autumn semester runs from the beginning of September to the end of November with exams in December and January, while the spring semester runs from the beginning of February to the end of April with exams in May and June.

WINTER INTAKE: Digital Business is the only master programme at CBS which enrolls students twice a year. It is thus possible to begin in autumn or spring.

NOTE: Depending on if you are applying as a current CBS student in the Digital Management programme or not, the courses will look at little different. There are some courses that CBS deems that applicants from BSc in Digital Management at CBS has already taken or that are equal to it, that applicants from other backgrounds has not. Therefore applicants from BSc in Digital Management will have an elective their 1. and 2. semester, whereas applicants from other backgrounds will have 2 other courses. This can be seen in the course overview below.

Corporate part-time master programme (Erhvervskandidat)

It is possible to complete the MSc in Business Administration and Digital Business by studying part time. To qualifiy for the part time programme you must meet the entry requirements, but also have employment in a company or your own start-up. The part time programme is completed over four years. As opposed to the full-time version, every semester only has a workload of 15 ECTS, which allows you to have more time for your job. In content the part-time programme is identical to the full-time programme.

Read more about the corporate part-time master programme here.

Course overview (full-time)

Applicants from BSc in Digital Management

1. Semester

2. Semester

3. Semester

4. Semester

Object Oriented Programming (7,5 ECTS)

Digital Business Project (7,5 ECTS)

Internship (15 ECTS) plus Elective (15 ECTS)




Electives (30 ECTS)







Master's thesis
(30 ECTS)







Cyber Security, Regulation and Policy in Digital Business (7,5 ECTS)

Applied Programming (7,5 ECTS)

Research Methods for Digital Business (7,5 ECTS)

Engines of Digital Business (7,5 ECTS)

Electives (7,5 ECTS)

Electives (7,5 ECTS)


Course overview (full-time)

Applicants with other backgrounds

1. Semester

2. Semester

3. Semester

4. Semester

Object Oriented Programming (7,5 ECTS)

Digital Business Project (7,5 ECTS)

Internship (15 ECTS) plus Elective (15 ECTS)




Electives (30 ECTS)






Master's thesis
(30 ECTS)







Strategic and Tactical Tools for Digital Business (7,5 ECTS)

Applied Programming (7,5 ECTS)

Research Methods for Digital Business (7,5 ECTS)

Engines of Digital Business (7,5 ECTS) 

EU Internet Law (7,5 ECTS) Cyber Security, Regulation and Policy in Digital Business (7,5 ECTS)

You can find more information and the course descriptions here.

The page was last edited by: Web editor - Student Communications // 03/13/2023