Master in Sustainable Tourism and Hospitality Management



The graduates of this program will be able to develop and support data-driven decision-making processes in organizations by acquiring, producing and applying the latest knowledge from sustainable business development in tourism, leisure, hospitality and other related areas. You will gain a deep understanding of the consumers of this specific market. You will be able to communicate critical reflections on sustainable tourism challenges and to provide recommendations on solid argumentation, analytical stringency and research-based evidence.

You will have digital analytical skills combined with an in-depth understanding of business operations and sustainable strategies in tourism and hospitality businesses. Your ability to conduct and assess research projects based on big data sets will be your advantage. Your understanding of new business models will enable you to initiate entrepreneurial endeavours and sustainable tourism innovations.  

STHM has been developed in dialogue with representatives from Danish travel trade, hospitality and tourism organisations, and its educational design focuses on addressing present managerial concerns with solid methodological approaches and research-driven solutions. The program also works in close collaboration with the industry and will give you opportunities to work and meet with practitioners and experts from the tourism and hospitality industry. In doing so, you will create a strong network within the industry.


The STHM programme gives you competencies within tourism and hospitality management in the broader context of sustainability and digitalisation. Students obtaining a degree from this program will be able to hold jobs with analytical tasks (market analyst, digital strategist, platform manager, and other management positions within tourism and hospitality); either as self-employed entrepreneurs or employed in private tourism and hotel companies and consulting houses. Career opportunities for graduates could also include development operations and networking tasks (sustainable operations, relationship manager) in tourism industry organizations, such as Destination Management Organizations (DMOs) or NGOs.



In the competence profile you can read more about the purpose of the programme and the competencies you achieve in the programme:

Competence profile for Master STHM

The page was last edited by: Web editor - Student Communications // 08/29/2022