MSocSc in Service Management

Student life


Study environment

Between halfand two-thirds of the students are from abroad and the rest from Denmark. It gives a good possibility for establishing an international network and friendship and getting familiar with different cultures.
Many of the exams include projects with more than one student, and thus the international aspect is very “visible” in the programme.

The programme is designed to attract and accommodate bachelors with a variety of educational profiles. The pedagogical principle applied ensures a common platform at the start of the program regardless of background, followed by a rapid progress to ensure full coverage of the course curriculum. The program aims at utilising the students' different bachelor backgrounds by enabling and encouraging the development of individual profiles and specialisations through in-depth business project work. This creates unique academic dynamics and synergies.

There is a close connection between students and representatives from the service sector. E.g. students have the opportunity to be part of special network consisting of two annual meetings, where students and industry partners get together.

What to consider?

  • With the quarter structure students attend exams frequently during the year. Thus the pace of learning is relatively fast. The students, therefore, have to organise their own time in relation to the fast pace. The quarter structure may also require  flexibility on your part in respect of extracurricular activities.
  • The major challenge for international students can be the fact that attendance is free and that assessment  or grading is based on exam result and not on attendance.
  • It can be a challenge  especially for international students to find relevant organisations for their case study. It is therefore recommended that they  establish groups with both Danish and international students.
  • The mandatory courses touch upon very different disciplines within business administration, and it is therefore important that the students are updated on their economic knowledge from their bachelor studies.
  • To work analytically  sometimes has to be learned by international students,  as some countries give more priority to learning by heart than to analytical learning. As problem identification and problem solving are important elements in the programme , analytical thinking  is needed from the very start of the programme.
  • Group work often calls for intercultural skills and an open mindset.
  • You must be good at analytical thinking, at being flexible, and at  finding creative solutions. It is especially needed in service production as we have to do with intangible assets and production that can be stored. Students must understand  that achieving quality skills demands solid study activities.
  • Students should be very interested in the management of services in general, as well as the related aspects, such as service management, service innovation and development, service and sustainability, etc.
  • They should  also be interested in a close contact between the university and industry partners.


Many different teaching forms are used: e.g. lectures, presentations from the industry, student case presentations, student conferences etc.

All theory taught in the programme is applied to cases from the service sector. The advisory board and the advisory network provide the students with relevant organisations for case studies. Furthermore, the advisory board conducts presentations during courses. This provides the students with the possibility of being  in contact with the real world.

The academic year is divided  into 4 quarters. A quarter consists of 8 weeks and finishes off with an exam. This structure creates an effective, intensive and flexible learning environment.

The teaching in quarters is based on a model with five lessons a week for four weeks. Approx. 10 lessons with focus on cases from industry may take place  on a Friday or a Saturday.

An advisory network for the programme , including the students and leaders from the service sector, has been established  Every 6 months the programme hosts   an event where students meet with a well-known person from the industry for presentations and discussions.

The programme benefits from several research activities at CBS:


At CBS each course is concluded with an examination. This means that you will have examinations after each semester in December/January and May/June respectively.

The exam forms are a blend of written exams, oral exams, synopsis exams and project exams – with oral exams as the majority.

Examples of exam types:

  • A Simulation game is part of the course on leadership and strategy. This exam method is popular. The game shows the dynamics when one takes a decision and the consequences for later options.
  • Individual and team based oral exams - the oral exams may last from 10 minutes to 1 hour per student, depending on the course. Usually, the exam will be based on a written assignment, for instance a group project or a case; however, you can be examined in the entire syllabus of the course in question.
  • Extensive  written projects with oral defense - the project exam consists of two elements: A project made by one or more students and an individual oral or group exam based on the project. The purpose of the oral exam is to discuss and provide a perspective on the written work. The size of the project depends on the exam regulations of the individual course, and whether you are writing the project alone or in a group.
  • The synopsis exam is an oral examination. It differs from the traditional oral examinations by being based on a small written paper,  discussing a chosen part of the course  syllabus. The synopsis is written and submitted by the student before the oral exam.

Work, life, study balance

It is a full-time study, and with the quarter structure it can be hard to balance your studies  with other extra-curricular activities .

Studying in English

Before studying a programme taught in English you might want to consider the following:

  • All literature, lectures, exams, projects and group work are in English
  • Academic English differs from the English used in everyday language – so it might be a challenge even if you are used to speaking English in other situations.
  • You may have to spend more time on reading and understanding the material in English
  • You may find it challenging to express yourself with the same ease as you would in your mother tongue.
  • Some will feel uncomfortable and shy when speaking English – especially when in a crowd or among native speakers.

Practice makes perfect
There is a big difference between reading and understanding texts and expressing yourself in English both orally and in writing. This is a challenge for some students. Even if you are used to reading English texts on your bachelor programme, it is still a good idea to practice your English. Try to speak it on a regular basis, watch the news, movies and TV series in English. You should also read books and newspapers in English, as this will help you read faster and increase your vocabulary. A good command of English is essential for getting the maximum learning outcome of your programme.


Many students are connected through social media groups. Many students are members of MPI (Meeting Planners iIternational) and tourism networks. Memberships of these networks are often facilitated by the programme.

The students get the opportunity to attend The Annual Advisory Network Meeting with focus on issues in the service management. This year 150 international experts, industry representatives and  students participated.

A newsletter is sent out four times a year. It is made for students as well as for business.

There are also a number of associations and organisations for students at CBS. Click here for more information (link til flyvesiden Student activities at CBS)

Important/relevant links: For more information on the study environment and activities at CBS: (link til siden Aktiviteter på CBS)

The page was last edited by: Student Affairs // 02/03/2015