BSc in Business, Asian Language and Culture - Asian Studies Programme

The programme is under development. The programme and entry requirements may change for admission in 2018. Keep updated on this page.


The programme is under development. The programme and entry requirements may change for admission in 2018.

Keep updated on this page.


Presentation of ASP

The Asian economies and the Asian markets continue to grow. Companies are not only moving their production to Asia; they are also looking at Asian countries and companies as trading partners in other ways. The Asian Studies Programme gives you the competences to deal with the situations and problems that a company may experience when they are doing business in countries that are so different in terms of economics and business structures, but also culture.

Courses and content

Understanding how markets work is very important in this context. You are introduced to basic economic theories and concepts, learn how competition works, and how companies plan and prioritise in international markets.

We will also talk about business strategy and marketing, which will give you a better understanding of international market strategies in general - and Asian market strategies in particular.

Cultural and societal understanding
Doing business in foreign regions requires more than a good understanding of business and economics. You need also to understand the culture and society of that region to be able to handle the challenges you may face.

The ASP offers courses in societal analysis and intercultural organisation. The course in societal analysis will give you an understanding of the development and nature of different parts of society and culture, in particular different economic, political, social and cultural traditions of China. The course in intercultural organisation focuses on how a company is organised and the opportunities and problems that may arise when moving onto a foreign market. The course focuses on the differences and similarities between cultures and you will learn how to improve communication between companies located in different cultures.

Language: Chinese
Knowing how to speak the language of a specific country or region will make it easier to understand the culture. In the Asian Studies Programme you choose to study Chinese.
The language courses teach you grammar, vocabulary, and written and spoken language. You will be working with texts about the societal, political and economic situation in China.

More information on Asian Studies Programme (ASP)


The Asian Studies Programme is a three-year bachelor programme, which is divided into 6 semesters. The fall semester runs from September through November with exams in December and January; and the spring semester from February through April with exams in May and June.

The programme consists of a number of obligatory courses, some elective courses and ends with a bachelor project.

Options during the programme

The preparatory year
The language is your starting point for understanding Asian culture and market structure. If you do not meet the language requirements for Chinese you will start with a one-year preparatory language course, the so-called “year zero”. Year zero is a year of intense language courses and a course named PALCS - Presentation of Asian Languages, Culture and Society. Most ASP students start with this preparatory year.

PALCS provides a basic insight into the social, historical, political and economic situation in mainly China. The course prepares you to enter the Asian Studies Programme by enhancing your knowledge about Asia. PALCS teaches you how to select relevant information about Asia and how to present this knowledge to other people.

The language course in Chinese is very demanding and probably very different from what you are used to. The Asian languages are very different from other languages you know. The written language consists of characters instead of letters, and the sounds of the words are very different from western languages. You will have to learn a lot in a very short time. We expect you to do a lot of homework; you have to practice to write and remember the characters, and this requires a lot of repetition. You should expect to study between 40-60 hours per week during the preparatory year.

The third year
The fifth semester consists of electives. You can use this semester to specialise in one or more areas taught in the obligatory courses, or you can choose new areas of studies.
You can choose between the following during your fifth semester:

  • Doing electives at CBS or another university in Denmark
  • Going abroad on exchange at a partner university
  • Doing an internship in a public or private organisation in Denmark or abroad

Most students choose to go to China; however , some choose other destinations in Asia such as Malaysia or Singapore.

The sixth semester ends with a bachelor project.


Studieliv BSc Asian Language and Culture

The page was last edited by: Student Affairs // 11/05/2017