lbsmarktg

Lars Bech
Christensen
PhD fellow


Room: SOL/D2.07
Tel:
+4538152201
E-mail: lbc.marktg@cbs.dk
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Link to this homepage
www.cbs.dk/en/staff/lbsmarktg
Publications sorted by:
2019
Karin Tollin; Lars Bech Christensen / Sustainability Marketing Commitment : Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing.
In: Journal of Business Ethics, Vol. 156, No. 4, 6.2019, p. 1165–1185
Journal article > peer review
2015
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
In: Journal of Strategic Marketing, Vol. 23, No. 6, 2015, p. 471-496
Journal article > peer review
2010
Niels Kornum; Lars Bech Christensen / Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions
Paper presented at The 39th EMAC Annual Conference 2010, 2010
Paper > peer review
2008
Lars Bech Christensen; Ricky Wilke / Emotional reactions to complaint handling : A study of dissatisfied Danish consumers.
Paper presented at The 37th EMAC Annual Conference 2008, 2008
Paper > peer review
2007
Flemming Hansen; Lars Bech Christensen; Pernille Schnoor / Dimensions in consumer evaluation of corporate brands : An empirical study of changes over the time in corporate brand evaluation.
In: Southern African Journal of Marketing Research, Vol. 1st quarter, No. 3, 2007, p. 12-15
Journal article
Flemming Hansen; Lars Bech Christensen / Dimensions in consumer evaluation of corporate brands and the role of emotional response strenght (NERS)
In: Innovative Marketing, Vol. 3, No. 3, 2007, p. 19-27
Journal article > peer review
Ricky Wilke; Lars Bech Christensen / Forbrugernes syn på virksomheders kundeklagehåndtering
København : Nordic Council of Ministers 2007, 136 p. (TemaNord, No. 529, Vol. 2007)
Report
2006
Flemming Hansen; Jens Halling; Lars Bech Christensen / Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses
In: Journal of Consumer Behaviour, Vol. 5, No. 6, 2006, p. 504-517
Journal article > peer review
Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Forord
In: Markedskommunikation. Bd. 2: Danske reklamemedier. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8
Book chapter
Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Forord
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8
Book chapter
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