Karin Tollin; Lars Bech Christensen / Sustainability Marketing Commitment : Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing.
In: Journal of Business Ethics, Vol. 156, No. 4, 6.2019, p. 1165–1185

Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
In: Journal of Strategic Marketing, Vol. 23, No. 6, 2015, p. 471-496

Niels Kornum; Lars Bech Christensen / Attitudes Towards Advertising on Facebook and the Implications for Continuation Intentions
Paper presented at The 39th EMAC Annual Conference 2010, 2010

Lars Bech Christensen; Ricky Wilke / Emotional reactions to complaint handling : A study of dissatisfied Danish consumers.
Paper presented at The 37th EMAC Annual Conference 2008, 2008

Flemming Hansen; Lars Bech Christensen; Pernille Schnoor / Dimensions in consumer evaluation of corporate brands : An empirical study of changes over the time in corporate brand evaluation.
In: Southern African Journal of Marketing Research, Vol. 1st quarter, No. 3, 2007, p. 12-15

Flemming Hansen; Lars Bech Christensen / Dimensions in consumer evaluation of corporate brands and the role of emotional response strenght (NERS)
In: Innovative Marketing, Vol. 3, No. 3, 2007, p. 19-27

Ricky Wilke; Lars Bech Christensen / Forbrugernes syn på virksomheders kundeklagehåndtering
København : Nordic Council of Ministers 2007, 136 p. (TemaNord, No. 529, Vol. 2007)

Flemming Hansen; Jens Halling; Lars Bech Christensen / Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses
In: Journal of Consumer Behaviour, Vol. 5, No. 6, 2006, p. 504-517

Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Forord
In: Markedskommunikation. Bd. 2: Danske reklamemedier. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8

Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Forord
In: Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 7-8

Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Markedskommunikation. Bd. 1 : Metoder og modeller i mediaplanlægning og reklamestyring.
2.ed.København : Samfundslitteratur 2006, 403 p.

Lars Grønholdt; Flemming Hansen; Lars Bech Christensen / Markedskommunikation. Bd. 2 : Danske reklamemedier.
2.ed.København : Samfundslitteratur 2006, 291 p.

Birgitte Tufte; Jeanette Rasmussen; Lars Bech Christensen / Frontrunners or copycats?
Copenhagen : Copenhagen Business School Press 2005, 172 p.

Flemming Hansen; Lars Bech Christensen / Share of voice/share of market and long-term advertising effects
In: International Journal of Advertising, Vol. 24, No. 3, 2005, p. 297-320

Flemming Hansen; Lars Bech Christensen / Long-term Advertising Effects and Optimal Budgeting
København 2004, 26 p.

Constanze Hess; Peter Neijens; Lars Bech Christensen; Flemming Hansen / Share of voice/share of market in FMCG product categories : Advertising strategy analyzed using single-source data.
In: Content and Media Factors in Advertising. ed. /Bas van den Putte; Edith Smit. 2004, p. 129-135

Flemming Hansen; Lars Bech Christensen / Branding and advertising
Copenhagen : Copenhagen Business School Press 2003, 473 p.

Flemming Hansen; Lars Bech Christensen / Distinguishing between Feelings and Emotions in Understanding Communication Effects
In: Marketing Communications and Consumer Behavior 2003 proceedings. The La Londe Seminar 30th International Research Seminar in Marketing. La Londe des Maures - France - June 11-13, 2003. ed. /Laurent Gilles; Dwight Merunka; Judy Zaichkowsky. 2003, p. 201-228

Flemming Hansen; Jens Halling; Lars Bech Christensen / The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects : sport, social aid organisations, cultural events and tv-programmes, etc..
2003, 25 p.

Flemming Hansen; Jens Halling; Lars Bech Christensen / Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses
København 2002, 22 p.