Dean of education
Room: KIL/14.A-1.69
Gregor Halff

Gregor Halff is Professor (with special responsibilities), Dean of Education at Copenhagen Business School. Previously, he was professor (and faculty area coordinator) of corporate communication and deputy dean at Singapore Management University and has also been an associate professor and director of executive development programmes at the European School of Management and Technology (ESMT, Berlin). He currently holds a visiting professorship at the University of Jyväskylä (Finland) and is a visiting faculty member at ESMT Berlin. Gregor has also taught at Unitec (Auckland, New Zealand) and TaiwanTech (NTUST, Taipei). Since 2005, Gregor has developed, grown and run ranked programmes at the undergraduate, graduate, MBA, executive and doctoral levels, as well as for national defence forces and major international corporations.

Research areas
Gregor‘s research and teaching are predominantly in the field of corporate communication, leadership communication and public relations, and he has most recently been involved in a global research project to define the universal professional capabilities needed in communication management. From 2015-2017, Gregor was Chair of the Global Alliance for Public Relations and Communication Management, the federation of national professional bodies representing around 180,000 communication managers worldwide and headquartered in Lugano, Switzerland. He holds a PhD in communication from the Westfälische Wilhelms-Universität (Münster, Germany).

Immediately prior to joining academia, Gregor was managing partner at Publicis Groupe, currently the world’s third largest marketing communication agency where he co-founded Publicis Public Relations (today: MSL).

Gregor is Dutch and has spent his formative years in the Americas and Southeast Asia.
Publications (peer-reviewed and invited papers/presentations)
Information leaks before CEO change: financial gain and ethical cost" (co-author), Oct 2019 accepted/in press in: Journal of Communication Management

„The ethical price of leaky corporations“ (co-presenter) at International Critical PR Conference, Barcelona, 1-2 July 2019.
“Breaking Hegemony in Public Relations Scholarship” (co-author), accepted by Journal of Communication Management, November 2018

“Brand hijacking: why are campaigns and hashtags being taken over by audiences” (co-author), book chapter forthcoming
2018 in Laskin, A. (Ed.), ‘Social, Mobile, and Emerging Media Around the World: Communication Case Studies’.

„Are there global capabilities in corporate communication?“, invited speaker at Conference of the Public Relations Society of China, Huazhong, 27 October 2017.

„Public Relations in Asia“, invited speaker at Design Finland 100 Seminar, Helsinki, 31 August 2017.

„Externalities, agency, and ethics in big data transactions: starting the debate“ (co-author) at International Critical PR Conference, Barcelona, 3-4 July 2017.

„Scaling up Innovation in Business Education“, invited speaker at AACSB Asia Pacific Conference, Bangkok, 20 May 2017.

„Public Relations in the Sharing Economy“, Public Relations Review, 1/2017, 4-13 (co-author)

„What Case Studies Can Teach in International Public Relations“ (book chapter), in Valin, J. & Turk, J. (eds.) ‚Public Relations Case Studies from Around the World’, 2017.

„What is public relations research good for, anyway?“ invited keynote speaker, PRaxis conference, Mumbai, India, 24 Sept 2016.

„Geolocalization of Public Relations – International Perspectives“ invited keynote speaker at the 5th public relations international conference, Buenos Aires, Argentina, 1 Sept 2016.

„Perspectives on communication diversity. Cases from Africa and Asia“ invited keynote speaker at ProCom Day, Helsinki, Finland, 7 June 2016.

„Communication across Cultures“ opening keynote speaker at the World Public Relations Forum, Toronto, Canada, 29 May 2016

„Understanding PR in post-traditional business„ refereed paper at the research colloquium at the World Public Relations Forum, Toronto, Canada, 30 May 2016 (co-presented) \ 5 Gregor Halff, April 2018

„Measurement and Evaluation of Public Relations“, invited keynote speaker at the Russian Public Relations Forum, Moscow, Russia, 1 March 2016

„What is public relations to society? Toward an economically informed understanding of public relations“, Public Relations Review, 4/2015 (co-author)

„The Role of Communication in Emerging Economies“, invited keynote speaker at the World Conference on PR in Emerging Economies, Nairobi, November 2015

„Leadership in Communication“, invited keynote speaker at the annual conference of the Vietnamese public relations industry, Ho Chi Minh City & Hanoi, 9 & 10 January 2015

„Strategies that drive PR performance – global insights“, invited speaker at the annual conference of the Public Relations Society of Kenya, 28 November 2014

„Getting to PR leadership“ invited keynote speaker at the Public Relations Society of India, Hyderabad, 21 November 2014

„The leadership legacy of public relations“, keynote co-presenter at the World Public Relations Forum, Madrid, 23 September 2014

„Exploring the benefit of public relations to society – what can economic theory tell us?“, refereed paper at the research colloquium oft the World Public Relations Forum, Madrid, 21 September 2014 (co-authored)

“Toward an Historically Informed Asian Model of Communication“ in Public Relations Review, 3/2014 (co-author)

„Historiographies of Public Relations in Asia“ refereed paper at the Conference on the History of Public Relations, Bournemouth, July 2013 (co-authored)

“Starting Up Reputations in Emerging Asian Markets“ in Asian Management Insights, December 2014 (co-authored)

“Divided We Stand: Defying Hegemony in Theory and Practice?“ in Public Relations Review, 3/2013 (co-authored)

“The Presentation of CEOs in Economic Downturn“ in Corporate Reputation Review, 3/2013.

“Communication in the Business Curriculum“, invited seminar series at AACSB since 2013.

“Trusting Gangbangers in War and Peace”, case study and teaching note published by ecch/the case centre, 2013

“Teaching Public Relations to Students with a Confucian Cultural Background“ in Asia Pacific Public Relations Journal, 4/2012.

“Divided We Stand: Defying Hegemony in Theory and Practice”, refereed paper at the World Public Relations Forum (Research Colloquium), Melbourne, November 2012 (co-authored) \ 6 Gregor Halff, April 2018

“Richard Wagner’s Heritage – 200 Years of Battle over Business”, case study and teaching note published by ecch/the case centre, 2012.

“Professionalism of Communicators in Southeast Asia”, in Public Affairs Asia, May 2011.

“The Arcelor-Mittal Steel Merger Communications”, in Benoliel, M. (ed.): Negotiation Excellence, Singapore, 2011.

“Codes of Conduct – Managing the Contradictions between Local and Corporate Norms”, in Journal of Communication Management, 4/2010.

“The Changed PR-landscape” (panelist), Asia-Pacific PR&Media Congress 2010, Singapore, January 2010.

“CEO-Communication”, Asia-Pacific PR&Media Congress 2010, Singapore, January 2010.

"Die Sprache der Globalisierung“ (The Language of Globalisation), in: Moss, C. (ed.): Die Sprache der Wirtschaft  (The Language of Business), Wiesbaden, 2009.

“How and What to Communicate When ‚Western’ Corporations Face Take-Over Bids from Emerging Markets”, paper presented at the Association for Business Communication, Asia-Pac. Conference 2008, Singapore.

“Persuading 380 million people to hand over their money: the Euro campaign 2002”, key note speech at the annual general assembly of the Public Relations Institute of New Zealand, 2006, Auckland.

(BOOK, co-author) “Innovative Fernsehwerbung” (Innovations in TVAdvertising), Saarbruecken, 2007.

(BOOK, co-author) “Product Placement in Computerspielen. Chancen und Entwicklungen” (Product Placement in Online-Games. Opportunities and Developments), Saarbruecken, 2007.

“Globalisation from the Boardroom. An International Comparative Analysis of Annual Reports”, paper presented at the Association for Business Communication, Asia-Pacific Conference 2007, Hong Kong.

“International Communication“, in: Woyke, W. (ed.), Handwörterbuch Internationale Politik (Encyclopedia of International Politics), Opladen, 2007, 2010, 2012.

“Two-Step-Flow-of-Communication“, in: Weischenberg, S. (ed.): Handbuch Journalismus und Medien (Encyclopedia of Journalism and Media), Constance, 2005.

(BOOK) “Die Malaise der Medienwirkungsforschung” (The Malady of Media Effects Research), Opladen,1998.

„The damage done by big-data driven public relations" accepted for publication March 2020 in Public Relations Review (co-author)

Other Activities
Outside activities

•    Employment at another public or private company, including own company
•    Seats on supervisory or executive boards in companies or commercial foundations
•    Membership of commissions, committees, boards, councils, associations or foundations to which the employee has not been appointed or recommended by CBS
•    Long‐term teaching obligations at other institutions
•    Advisor/consultant to private or public companies